Image via Hardware Zone
The hottest tip on the rumor wires right now is that Apple does have really interesting Mac hardware on the way, as I’ve been known to suggest on a few occasions. Even Apple, at its conference call last week, was willing to acknowledge that it had a “future product transition” coming this quarter.
But the rumor circulating through the Intertubes this week goes further. It claims that Apple intends to use non-Intel silicon on its upcoming Macs. Not for the CPU, which will remain Intel, but for the rest of the chipset. While this rumor has slightly more credibility than it would if Apple had not recently purchased PA Semi or if AMD and VIA weren’t pumping out chipsets like crazy. And as AppleInsider notes, such a move could help Apple to differentiate based on silicon. Everyone else is using Montevina, and Apple could have something unique. It sounds like good judgment.
Except it’s a waste of time and money. Worse, it’s a losing strategy. After all, Apple doesn’t need to differentiate on silicon. Industrial design and software is enough. To read why, click through.

