The third season opening episode of Channel 4’s award-winning sitcom IT Crowd features a scene where clueless exec Douglas Reynholm performs the modern equivalent of fiddling while Rome Burns.
Instead of listening to talk about cutbacks, he’s busy with an iPod party with the all-female accounting department.
Exec 1 (Denholm): “You seem to lack a basic understanding of exactly how much trouble this company is in. We have a financial crisis here. And if you don’t mind me saying, your attitude seems incredibly cavalier.”
Reynholm “What? Can’t hear you, we’re having an iPod party.”
While the trademark white earbuds abound, there’s never a shot of an actual iPod.
Update: sharp-eyed CoM reader Mark spotted a pink shuffle on the hip of the accountant at far right.
Nicole Martinelli is a San Francisco freelance writer who heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you’re doing something new, cool and Apple-related, email her.
2 responses to “iProduct Placement: IT Crowd Parties with iPods While Rome Burns”
In your picture, I see an pink iPod shuffel on the left girl hip