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Once More for Old Time’s Sake – Apple Preps for Macworld Swan Song

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A Worker Cleans Apple logo on Beijing Storefront
Image © Cancan Chu/Getty Images

If you’ve ever wondered what it might be like to work at Apple, out in the wild are more than a couple of tell-all accounts penned by former employees, and as the company prepares for its final Macworld appearance next week in San Francisco, the UK Guardian has one, published Friday, by Chuq von Rospach, a former Apple employee who has taken his experience there and turned it into a little cottage industry of freelance writing.

Von Rospach’s piece for the Guardian waxes a bit nostalgic for the days when Steve Jobs delivered the Macworld keynote, but he says nevertheless “still tune in with great anticipation” to this year’s speech by Phil Schiller, especially because word on the street says Apple will bow out of Macworld with a hiss and not a bang.

The piece is rather on the long side, and true to form for the genre, is more about the author than about the experience of working at Apple, but von Rospach does provide a glimpse of behind-the-scenes observations that are rarely seen in Apple’s context and, for those interested in one person’s perspective, provides a worthwhile read.

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