Apple reportedly hired someone to grow the advertising business on its streaming video service. This is likely for ads shown during sporting events.

But it also raises the possibility that Apple TV+ might get an ad-supported tier some day. There have been hints of this in the past.

Apple TV+ crime drama Truth Be Told takes a hard look at sexual assault in this week’s episode, entitled “From My Hand the Poisoned Apple.”

True crime podcaster Poppy (played by Academy Award winner Octavia Spencer) must bear witness to the aftermath of her friends Markus and Zarina’s awful ordeal. Their daughter was kidnapped and assaulted by millionaires who might not be held accountable for their actions.

Elsewhere, Desiree and Eva face their own crises in the wake of the police raid on the mansion. And Detective Aames finds himself caught in the middle of everything. It’s a grueling watch, to be sure, but solidly constructed.

Cult of Mac reported Tuesday that Beats Fit Pro would come out in three bright new colors. And as of Friday, two of those three new cheerful hues showed up on Amazon at $30 off. That was fast.

The somewhat dark tidal blue is sticking at the normal price of $199.95, but volt yellow and coral pink — the colors that will really get you noticed — are now just $169.83.

Make or Break, Apple TV+’s surfing competition series, brings its second season to a close this week, concluding this saga of the World Surfing League’s championship.

In the final four episodes, we check in on major international players and see what shakes out as they near the end of the competition season. Though the surfers’ stories all boil down to their positions in the finals, the stakes ramp up as we near the end — and the drama on the waves becomes most exciting.

I have four top tips for Mastodon users after spending a few months on the hot new social media platform. There’s a healthy community of Apple writers, developers, creators and fans — even Phil Schiller — who have all jumped ship from Twitter.

I’ve previously written a detailed guide to getting started. I’ll start with some brief advice on picking an instance and move on to the pro tips I’ve picked up.

On what would have been Steve Jobs’ 68th birthday, the Steve Jobs Archive shared a favorite photo from 1984 — along with the promise of more content to come.

“We have so much to tell you about, but I want to start by sharing one of my favorite images from our collection,” wrote Leslie Berlin, the archive’s co-founder and executive director, in an email newsletter. “It’s Steve in 1984, spotting a new Macintosh in the wild.”

Apple TV+ series Dear Edward spins in circles toward destruction and catharsis this week. The titular Edward, sole survivor of a horrific deadly plane crash, finds himself in the middle of all the grieving widows and widowers — and he’s kind of a dope.

Among the living, it’s basically a nonstop, annoying grief-a-thon. Dee Dee contemplates a future without her daughter and her money. Linda reaches out for help and hopes someone reaches back. Lacey and John realize they must come clean. Shay and Edward engage in their first fight. Adriana must make a hard choice. Steve and Amanda act out some more. Plus, we get even more characters — as if you didn’t need to catch your breath after just reading all of that.

This show’s gotta go.

How refreshing it must be to make over your computer setup and, while you’re at it, gut and refresh your whole home office. That’s what Michael De Jong did recently. And he shared his transition with Cult of Mac.

First, he tinkered with the setup, going with dual displays and adding a soundbar and a slick gaming chair. Later he gutted the whole office and added a whole raft of upgrades. Take a look at his photos and gear, new and old, below.

The end of February is a great time to save big on Microsoft software at CdkeySales.com. You can find surprisingly great deals on Windows, Office and more from this trusted software activation keys provider.

A new report from a reliable tipster indicates that the second-generation of Apple’s VR/AR headsets will launch in 2025. This will supposedly consist of two models.

But Apple still needs to get the first generation on the market, and it’s possible the release date for the product is slipping yet again.

Hello Tomorrow!, the new Apple TV+ show about a depressed Space Age huckster and his team of dreamer lackeys who are selling the moon as fast as they can, heads into stormy weather this week.

Slick salesman Jack must agree to a big little lie to cover up an even bigger lie, while his colleagues Joey and Herb face romantic crises (and Shirley’s at her wit’s end). Disgruntled customer Myrtle and fraud-buster Lester chase a big lead they must follow to achieve satisfaction.

In the episode, entitled “Forms, Appropriately Filled and Filed,” this retro-futuristic wonder is off and running to the moon.

If it’s been a tough year for you financially, you’re definitely not alone. The last thing you might want to hear is that tax season is right around the corner, but there are two ways you can approach it: Let it blindside you, or go in prepared.

Getting the most out of your filing might be easier than you think, especially when you can now get a copy of Microsoft Office Professional for Windows, bundled with more than 30 hours of online financial advice, on sale for $54 during our Tax Season Prep event.

In new Apple TV+ reality series The Reluctant Traveler, Eugene Levy takes a trip around the world to face his anxieties and fears. And we get to tag along and see a little bit of how people who aren’t famous actors live.

The 75-year-old Levy, who starred in Schitt’s Creek after years of work on SCTV, wants to see the international sights before he gets a little too infirm to do so. The occasionally quite charming series, which takes Levy to a new exotic locale each episode, won’t change your life. But it’s fun to watch, and an easy enough way to while away an afternoon while you’re stuck at home.

Pretzel and the Puppies, the adorable Apple TV+ kids’ show about a family of dachshunds and their gentle misadventures in their hometown of Muttgomery, returns for a second season today.

Created by relative newcomer Kim Howitt and veteran Steven Altiere (Scooby-Doo!, Dinotrux), this show serves up low-stakes lessons of acceptance and perseverance —  everything that needs to be reinforced during a child’s formative years. Plus, it’s got cute dogs animated with care. Nobody with a heart can say no to this charming animated series.

A new report lays out possible new colors coming to the iPhone 15 and iPhone 15 Pro lineup this year. Thursday’s leak comes just days after the arrival of detailed CAD renders of the upcoming iPhones, revealing upcoming design changes.

An Apple museum could be made of just the items currently up for bid at a single auction. There’s a fully functional Apple-1, an Apple Lisa 1, some technical notes handwritten by Steve Jobs, an original iPhone still sealed in the plastic and much, more.

Many of these items are expected to bring in big bucks.

Apple is having a major outage of its online services. No less than 29 of them are reporting major problems, including the App Store, Apple TV+, Apple Music, Podcasts, and some iCloud services.

So it’s not just you. Stop rebooting your computer trying to fix it.

Update: Apple was able to quickly fix some of these, so the current total is eight services still having problems.

Update 2: All problems with Apple online services have now been resolved.

Gas prices are cause for financial frustrations, and warmer weather is on the way. So why not explore the benefits of an electric kickscooter? This budget-friendly and efficient transportation option is perfect for getting around town or campus, and you can currently pick up a premium product for half the regular price.

Get cruising with a Segway Ninebot Air T15E Electric KickScooter, now only $399.99 (regularly $799). Whether you want one for yourself or think it would be a great gift for someone else, don’t miss this opportunity to save some serious cash.

Not into paying what Apple’s top-shelf noise-cancelling AirPods Max headphones cost? You have options. In fact, Sony Electronics rolled out two new mid-tier headphones Tuesday at modest price points — the over-ear WH-CH72ON and the smaller, on-ear WH-CH520.

The higher-end WH-CH72ON set, at $150, costs well under half the price of the brand’s acclaimed WH-1000XM5 noise-cancelling cans, but uses the same V1 chip. And the lower-end WH-CH520 headphones, at $60, are just downright affordable.

The new Mophie Powerstation Pro AC is for anyone who has multiple devices they need to charge on the go, and not just phones and tablets. The 27,000mAh external battery includes four charging ports, including an AC socket.

Mophie also introduced updated versions of its more basic Powerstation and Powerstation XL offerings on Thursday. These pack 10,000mAh and 20,000mAh, respectively.

Got access to a 3D printer? You can make your own Apple Watch charging stand in the form of “Thing,” the disembodied hand from the Netflix series Wednesday and its Addams Family predecessors, all the way back to the original magazine cartoons.

It might scare some people, but ghoulish types are going to want to make his thing pronto.

Apple’s powerful M2 and M2 Pro Mac mini are available with their first-ever discount since launch. Depending on your configuration, you can save between $19 to $49 on the 2023 Mac mini.

Amazon is providing a modest $19 discount on the entry-level M2 Mac mini. On the more powerful M2 Pro Mac mini with 512GB storage, you can save $49.

If you’ve got one of Apple’s wonderful iPads, you need a case to keep it safe. And the cool thing about iPad cases and folios is that they often serve as both protective cases as well as stands. Some even store your Apple Pencil.

And right now you can take 20% off every SwitchEasy iPad case in the Cult of Mac Store. That gives you a choice of 12 different products and a savings of up to $10 each. The sale goes through Thursday, March 2.

The earliest Macintosh models used an iconic design — one that many longtime Mac users like me feel nostalgic about. The Shargeek Retro 67 is a salute to those early Macs that’s useful, not just decorative.

It’s a palm-size wall charger that pumps up to 67 watts through a trio of USB-C ports. With it, you can make a Macintosh juice up your iPhone and MacBook.

As someone who still has a Mac from the 1980s, it was a delight to test the Retro 67.

Google is bringing one of the key Pixel-exclusive camera features, Magic Eraser, to the iPhone. The feature is now available on all smartphones as a part of Google One.

Using Magic Eraser, you can erase unwanted people and objects from your photos with a tap.