Lala, the streaming-music startup Apple recently purchased for a reported $85 million, was just the latest chess piece in a competition between Cupertino and the Internet giant Google. The Mountain View, Calif. company was in “serious discussions” to purchase La La Media prior to Apple’s recent acquisition, according to The Wall Street Journal. The newspaper Friday cited insiders with knowledge of the issue.
Although Apple was the victor in that case, Google had earlier paid $750 million for AdMob Inc., a mobile advertising firm that the Cupertino, Calif. based iPod-maker was also pursuing. The two cases reflect a heated competition between the two companies which are butting heads on a number of fronts. In the case of La La, Google wanted a greater piece of the online music pie (an area in which Apple is already well-entrenched) and Cupertino eyed AdMob as a path to greater involvement in advertising, a lucrative area for Google.

