Remember the old “killer app” concept? The idea is that an application becomes so desirable that it guarantees massive sales of the hardware platform it runs on.
The Wikipedia has the best definition I’ve seen: A killer app is “any computer program that is so necessary or desirable that it proves the core value of some larger technology, such as computer hardware, gaming console, software, or an operating system. A killer app can substantially increase sales of the platform on which it runs.”
The best examples are VisiCalc on the Apple II and Lotus 1-2-3 for the IBM PC. Don’t laugh. Without those early “killer apps,” you may never have even heard of the Mac or Windows. (“Cult of Commodore,” anyone?)
Right now, everyone thinks the iPad is successful, and it is. But the number of iPad users sill pales in comparison with, say, the number of Windows users or the number of Facebook users (each boasting well over half a billion users). As much as we love our iPads, we must admit that so far the tablet is an optional toy for rich young people. The iPad dominates tablets, but tablets are on the fringe. The iPad, and the tablet, have not yet found their “killer app.”
But they will. And soon. Both Google and Facebook are both about to release their first-ever iPad apps for social networking. And I think the experience will be so compelling that it will drive millions of new users to get iPads, just for social networking.