How do you sell a security product to owners of devices that have no real security problem? You get into hand-holding business. That’s what it’s like for Lookout Mobile Security, a San Francisco, Calif. firm unveiling Tuesday the free Lookout for iPhone app. Kevin Mahaffey, co-Founder and CTO, Lookout Mobile Security, says his new app is all about positive reinforcement.
Lookout Unveils Free iOS Security App