Rumors have been saying for many, many months that Apple is working on a standalone TV set (dubbed ‘iTV’) that will revolutionize the way we consume media from traditional content providers and the internet. Steve Jobs himself added more fuel to the fire when he told biographer Walter Isaacson that he had “finally cracked it,” referring to an integrated TV set. He wasn’t talking about the black set-top box Apple currently sells for $99.
Questions have been raised regarding the plausibility of Apple releasing its own TV set. Is this an example of the rumor mill spiraling out of control, or is Apple actually planning a full-on assault to take over the living room?