One of the surprising, and some might say disturbing, realities of today’s consumerized IT departments is that IT staff are being left out of the loop on technology projects. Nowhere is that more evident than when it comes to developing mobile app strategies, particularly customer-facing app strategies.
Instead many business and marketing managers are recruiting or contracting app developers directly, often bypassing CIOs and IT managers in the process. While this new trend is primarily focused on app development, it could easily be the start of a slippery slope that leads to more and more outsourcing of technology projects and management.