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Insanely Simple: The Obsession That Drives Apple’s Success [Exclusive Book Excerpt]

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According to Ken Segall's new book,
According to Ken Segall's new book, "Insanely Simple," Steve Jobs loved the PowerMac G4 Cube, but had to let it die.

Here’s an exclusive excerpt from a new book about Steve Jobs and Apple by ex-advertising Mad Man, Ken Segall. The book is called Insanely Simple: The Obsession That Drives Apple’s Success, and it’s on sale tomorrow. In the excerpt, we learn about Steve Jobs’s great reaction to criticism of the infamous hockey puck mouse, how he responded quickly to mistakes, and his attitudes toward the “brand bank.”

We Want This Cardboard IKEA Camera

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The instructions on this camera look easier to follow that the usual IKEA manuals
The instructions on this camera look easier to follow than the usual IKEA manuals

Is IKEA getting into the camera market? After all, it already announced that it’s going to sell TVs. Or is this cardboard camera just another piece of set dressing, like the fake books, fake computers and fake meatballs found in the Swedish giant’s labyrinthine stores?

Despite Financial Losses, iPhone Nets Sprint 660,000 New Customers

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iPhone sales net Sprint 660,00 new customers
iPhone sales net Sprint 660,00 new customers.

 

While Apple announced another record-breaking quarter yesterday, U.S. mobile carrier Sprint reported a significant net loss of $863 million – nearly twice the loss that it reported for the same quarter last year. iPhone sales, however, helped increase Sprint’s overall subscriber base – making this the eighth consecutive quarter where the company reported overall growth.

Marvel Vs. Capcom 2 Button Smashes Its Way Onto iOS

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One of the best arcade fighters is now in your pocket.
One of the best arcade fighters is now in your pocket.

Forget stunning 3D graphics and fancy gesture-based gameplay; good, old-fashioned 2D arcade fighters are still some of the most entertaining games money can buy. And Marvel vs. Capcom 2 is the latest addition to that genre on iOS. It’s one of the most popular fighting games of all time, featuring 56 legendary characters and an insane, tag-team fighting experience.

Can’t Afford A Ticket To WWDC 2012? Win One Of 150 Scholarships Instead

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Can't afford a ticket to WWDC? Win a scholarship instead.
Can't afford a ticket to WWDC? Win a scholarship instead.

At $1600 bucks each, WWDC tickets don’t come cheap, and that ticket shock can be especially acute if you’re a student, slaving away on the app you hope will make your fortune between classes and barista shifts.

Apple’s sympathetic. That’s why they are again offering 150 student scholarships to full-time or part-time students who want to go to WWDC.

First Angry Birds Space Update Brings 10 New Levels And More To Android & iOS

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The first Angry Birds Space update for Android and iOS is really eggciting.

Angry Birds Space, the latest title in the hugely successful Angry Birds series, has received its first update today, bringing 10 new levels, a golden “eggteroid” and more to Android and iOS. Those playing on an iPhone or iPad will also receive 20 free Space Eagles, plus one extra Space Eagle every day they play.

Groove 2: The Best Music Player For iOS Just Got Even Better

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Groove 2 gets Retina display graphics for the new iPad, playlist shuffle, and more in latest update.

Groove 2 is the music player that your iOS device’s built-in Music app should have been. It really is an incredible app, and if you haven’t already downloaded it, I urge you to go and do it now. It’s packed full of incredible features that music lovers shouldn’t be without, and with its latest update, it just gets better.

Google Drive Terms Of Service Let Google Do Whatever It Likes With Your Files

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Store a file in your Google Drive and you grant Google a license to do anything with it
Store a file in your Google Drive and you grant Google a license to do anything with it.

Yesterday, Google launched the near-mythical Google Drive, a 5GB Dropbox alternative with some impressive features: OCR and searching of the text in even scanned documents, (searchable) image recognition in photos, and integration with most of Google’s other services.

But there’s something else hidden in Google Drive which may make you think twice about using all these wonderful new toys: The rather scary terms of service (TOS), which gives Google a license to use all of your stored documents and photos for pretty much whatever it likes.

Use QuickTime Player To Create Quick And Easy Videos [Video How-To]

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qtime

From nearly the day I began making videos here at Cult Of Mac, I’ve been receiving questions from readers and viewers about how I make my videos. From what I use to edit, to how I create certain effects within videos, I’ve heard it all, which is why I thought I’d put together a video to show those who may also be interested in video editing how easy it can be to get started making videos of your own using only the software that came with your Mac.

Amazon Releases Free Mac App For Sending Documents To Kindle

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Amazon's latest app lets you send files to your Kindle directly from your Mac.
Amazon's latest app lets you send files to your Kindle directly from your Mac.

Amazon today announced its “Send to Kindle” app for Mac users. The free tool can send documents from a Mac to registered Kindle devices (including the iOS Kindle app) wirelessly. Many are unaware that each Kindle account comes with its own email address, and Amazon lets its users send documents to devices through that address. Popular bookmarking service Instapaper also lets its users push articles to a Kindle account for reading later.

The new Send to Kindle app cuts out the email middleman for desktop computer owners.

Best Quotes Of Apple’s Q2 2012 Earnings Call

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Apple CEO Tim Cook showed his imprint on Apple during the company's financial call
Apple CEO Tim Cook showed his imprint on Apple during the company's financial call

Apple wracked up and impressive quarter. In fact, this quarter was, in many ways, second only to Apple’s monster holiday quarter. In addition to the impressive numbers, the call offered a glimpse into Apple under Tim Cook. Some of the statements made by Cook during the call offered interesting insights to the future of the company. Of course there are the prepared remarks quoted in Apple’s press release:

“We’re thrilled with sales of over 35 million iPhones and almost 12 million iPads in the March quarter,” said Tim Cook, Apple’s CEO. “The new iPad is off to a great start, and across the year you’re going to see a lot more of the kind of innovation that only Apple can deliver.”

Beyond that, however, Cook injected more personality and a sense of his leadership style. Although Apple’s CFO Peter Oppenheimer handled the prepared remarks, Cook’s answers to questions during the call offered some interesting insights.

Mobiles Republic Adds euronews Content To Their Popular Free News Apps

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Mobiles Republic is proud to announce the addition of euronews content to their popular free news applications News Republic, APPY Geek and Biz Report. Euronews is Europe’s leading international news network, covering world news with its 400+ journalists from more than 25 countries. In addition to world news, euronews will provide Mobiles Republic with the latest stories in the field of business, high-tech and culture.

AAPL Stock Bounces Back Above $600 In After Hours Trading

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Screen Shot 2012-04-24 at 4.53.33 PM

In the last two weeks, Apple’s share price has plummeted over $60 from its all-time high ahead of reports suggesting that iPhone growth was stalling at domestic carriers. Today, though, Apple has again hurtled past the $600 barrier in after hours trading after Cupertino announced yet another record breaking quarter.

Looks like we can look forward to another three months of stock growth, until the next silly pre-earnings call investor scare.

[via]

Apple Announces Yet Another Record Quarter: 35M iPhones, 12M iPads, 4M Macs

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Apple has just announced their Q2 2012 results, and despite Wall Street plunging AAPL stock by $60 a share over the last couple of weeks, there was no reason for pessimism as Apple is announcing yet another record quarter, with 35 million iPhones, 12 million iPads, 7.7 million iPods and 4 million Macs sold.

Full press release after the jump. Stay tuned for live coverage of the conference call with investors later today.

Linux Creator Linus Torvalds: I Love My MacBook Air!

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Sure, Linus, you can run Linux on a MacBook Air, but why would you want to?
Sure, Linus, you can run Linux on a MacBook Air, but why would you want to?

Linus Torvalds is not a huge fan of Apple products. He is, as he describes himself, a socks and sandal kind of guy, a tinkerer. Even so, the Linux creator is absolutely in love with the MacBook Air… and wonders why the hell other laptop makers can’t come out and release an ultrabook that’s worth a damn.

DIY Grid Spot For All You Flash Photographers Out There

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This DIY grid spot looks as professional as a store bought one. Photo Jeff Vier (CC BY-SA 2.0)

On of the funnest* things you can do with off-camera flash is to modify the light. This might mean squirting it through a “snoot” (some kind of tube or cone which focuses the light into a tight beam), reflecting it from a colored, uh, reflector, or firing it through a giant soft-box.

Or you can use a grid spot, an excellent tool for pointing your light at one single spot, far away, with a sharp fall-off into shadows at the edges. Sound expensive? It can be, unless you steal some drinking straws from your local fast food emporium and follow along with this how-to.

Most Companies Are Ignoring The iPad Printing Problem

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Despite AirPrint, many workplaces still don't support iPad/iOS printing
Despite AirPrint, many workplaces still don't support iPad/iOS printing

Apple introduced the iOS printing a year and a half ago in the form of the iOS feature AirPrint. Although the feature has been available for some time, only a handful of printers ship with AirPrint support. There are, of course, a couple of ways around that limited selection like the Lantronix xPrintServer, the OS X Printopia utility, and FingerPrint for both OS X and Windows.

Those are great options for home use, but what about business users? The iPad is the best selling business tablet by a huge margin and that should translate into at least some workplace printing – or should it?

Engage Your Inner Compass Nerd With Compass HD for iPad [iOS Tips]

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Hey, did you know that there’s a compass inside your iPad? Well, there is, and developer plaincode decided to geek it out with a ton of other things that compasses can do. Technically, it’s a Vector Magnetometer, which means it measures the magnetic field around you (which is what a compass does, basically) as well as acceleration. Apparently, the devs had an iPhone version, and are working hard on a Universal version of this app, so they’ve got this one up (iPad only, for now) for free.