Increased productivity is one of the most common rallying cries when people, myself included, talk about the consumerization trend in business technology and the related growth of personally owned mobile devices like the iPhone and iPad in the workplace. Increased productivity and the comfort of choosing and using the best apps or devices for the job is one big advantage that these trends have to offer, but it isn’t the only one.
The ability to collaborate is being unleashed by these trends in businesses around the world. That, perhaps, points a finger to why the iPad, cloud services like Box and Dropbox, and social networks have gained so much popularity in so many offices. They allow people to interact and collaborate in ways that traditional business collaboration tools do not.