In an effort to boost iPhone unit sales, Apple is planning to roll out a new trade-in iPhone program later this month, according to a new report from Peter Burrows at Bloomberg.
Details on the new iPhone trade-in program are scant right now, but according to the report Apple is teaming up with Brightstar Corp. to run the exchange program. The new trade-in program will only be available at Apple retail stores, and should serve as a big incentive to get customers to upgrade their iPhone 4 and 4s units to an iPhone 5.