In a new profile of Apple CEO Tim Cook, Reuters spends time painting the two-year veteran of Cupertino’s top spot as deft, methodical, and tough. While he has earned a reputation as more of a delegator and less of a diva than Jobs was, the sources in the article say that he is still a focused CEO who expects results.
A person familiar with Tim Cook’s meeting style said “He could skewer you with a sentence. He would say something along the lines of ‘I don’t think that’s good enough’ and that would be the end of it and you would just want to crawl into a hole and die.”
Not bad for a CEO whose own board is deeply concerned.