Mobile menu toggle

Apple’s Advertising Budget Is Tiny Compared To Microsoft & Samsung’s

By

Screen Shot 2013-11-05 at 7.29.24 AM

Many people would have you believe that Apple is successful not because their products are superior, but because they’re advertising is. They actually have a point, but not in the way they mean. Yes, Apple’s advertising is superior, but it’s not because Apple spends loads on it. In fact, Apple’s advertising budget is far tinier than Microsoft and Samsung’s.

iPhone 5s Sells Out In 24 Hours In India

By

india
Apple is doing all it can to grow in India.
Illustration: Cult of Mac

All demand, but no supply!

24 hours after being launched in India, retailers sold out of the iPhone 5s — leading to retail chains asking for replenished stocks, following an unprecedented demand for the new smartphone.

Apple Spends Just 2% Of Its Revenue On R&D

By

Collaboration

Despite a budgetary increase of 32% from $3.381 billion in 2012 to $4.475 billion in 2013, Apple still spends less than 3% of its revenue (net sales total $170.91 billion so far this year) on Research & Development of new products: something that will surely give ammunition to those skeptics who claim less innovation is taking place under Tim Cook’s command than it ever did while Steve Jobs was at Apple’s helm.

Right?

Apple Updates AirPort Utility — Now With 64-Bit Support

By

iPhone-plane

In more welcome airport-related news than the reports that Apple’s Maps app steers people the wrong way across Fairbanks Airport taxiway, Apple has released an update (version 1.3.3) of its AirPort Utility — the app which allows you to manage your Wi-Fi base stations, including AirPort Express, AirPort Extreme, and AirPort Time Capsule, from the comfort of your iOS device.

Apple To Build Sapphire Glass Manufacturing Plant In Mesa, Arizona

By

Touch ID as you know it could be about to change.
Touch ID as you know it could be about to change.
Photo: Apple

Apple is continuing to build its manufacturing presence in the U.S. with a new plant in Mesa, Arizona. The project is projected to bring 2,000 local jobs and the building will be completely powered by renewable energy.

Sapphire glass will be made at the Mesa plant in conjunction with GT Advanced Technologies. Apple uses sapphire—a material that is incredible durable—in small parts of the iPhone, like the protective glass over the camera sensor. The Touch ID sensor in the iPhone 5s is also made of sapphire.

Casual Games Collide: Angry Birds Slingshot Their Way To Puzzles & Dragons

By

angry-birds-puzzle-dragons

Finnish developer and all-around success story Rovio Entertainment announced Monday a new cross-over collaboration with Korean-based GungHo Entertainment, the makers of the almost as highly successful match-three mobile game, Puzzles and Dragons.

The pissed-off avians will show up in the popular role-playing/color matching mashup as an Angry Birds-themed dungeon from November 18 through December 1 of this year. You’ll get to challenge the Angry Birds as enemies in the dungeon, in contrast to their hero role in the Rovio-produced titles.

Get Hours Of Force-Filled Fun With The Star Wars Jedi Knight Gaming Pack [Deals]

By

CoM - Jedi

If you’ve always wanted to immerse yourself as a Jedi in the Star Wars universe, then this Cult of Mac Deals offer is poised to deliver The Force your way. In these two epic intergalactic adventures – Star Wars Jedi Knight: Jedi Academy and Star Wars Jedi Knight II: Jedi Outcast – you’ll get the chance to use The Force time and time again. And you’ll get to do so for only $6.99 – a savings of 65% – with The Star Wars Jedi Knight Gaming Pack.

Western Digital External Hard Drives Experiencing Data Loss On OS X Mavericks

By

western_digital_my_book-1024x1024

Western Digital has been emailing customers and warning them about hard drives “experiencing data loss when updating to Apple’s OS X Mavericks.” The problem seems to effect multiple kinds of drives, including the company’s popular MyBook lineup.

According to Western Digital, the incompatibility with Mavericks isn’t a hardware-level issue, but something to do with the software that is shipped with the drives it sells.

Buying The iPad Air On T-Mobile Is More Complicated Than You Thought

By

As always, the devil is in the details.
As always, the devil is in the details.

When the iPad Air went on sale, it was discovered that T-Mobile was offering 200MB of free data per month to customers who bought the tablet on its network. What a steal! On top of that, you can walk into T-Mobile and pay $0-down for a 16GB iPad Air. T-Mobile all of a sudden looked like a much more attractive carrier choice.

But if you think you can just walk into a T-Mobile store, pay nothing up front, and walk out with a new iPad and free data plan, you are sadly mistaken.