The relationship between Apple Computers and Apple Records (the Beatles’ record label) has always been tumultuous. Bringing suit against Apple early in the Mac-maker’s history for their similar names, an agreement was struck that Apple could use its iconic fruit name only if it didn’t get into the music game… an agreement Apple disregarded when it launched iTunes. That move kept the Beatles off of iTunes until a deal was finally struck in 2010.
Things between Apple and the Beatles have been pretty rosy since. In fact, a new Beatles album comprised of rare recording and bootlegs will ll launch later this week exclusively through iTunes.
