Amazon’s rumored smartphone might be loaded with radical new hardware and strange UI gestures, but its most powerful feature could be its ability to drive down mobile data prices.
A specialized data plan called Amazon Prime Data will make its debut on Amazon’s phone, according to a report from BGR attributed to “multiple trusted sources.” If the anonymous sources’ information proves accurate, Prime Data could take the sting out of binging on streaming movies, TV shows and music. More importantly, Amazon’s bold initiative could force the entire industry to lower prices, much like Bezos has done with books, online shopping and tablets.