Smartphone user habits may change depending on where you are in the world, but one thing remains largely the same: the iPhone (and Apple brand) is a status symbol.
With that in mind, Apple is tapping FPT Corp., Vietnam’s biggest listed information and communication technology company, to help grow its market share across Vietnam and Southeast Asia.
As with China, developing markets such as Vietnam represent important potential hotbeds for Apple to target, and establishing a presence early is of the utmost importance. According to Lam Nguyen, Ho Chi Minh City-based country director at International Data Corp, Vietnamese smartphone sales will increase by around 56 percent to 12 million units in 2014 alone — and Apple should be in a position to get a large chunk of those sales.