Looks like we’ve got some wear issues on the Apple Watch, especially the Space Gray ones. There are posts on Reddit and the Apple Discussion Forums that show both the Apple logo and actual text etched into the back of the watches peeling off.
Apple Discussions user dougie70w says that he bought his Apple Watch at the beginning of June “and the band started to peel part so bad that I replaced it with an after market metal band that I purchaced on Amazon.”
He’s got an appointment at a local Apple Store today and hopes that having Apple Care will let him get a replacement.

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