It takes years to understand the appeal of the unboxing video. On the face of it, they’re very silly. And yet unboxing is one of digital video’s most popular and enduring genres.

Who wants to see someone else opening the box of a brand new gadget? Wouldn’t you want to do it yourself?

And therein lies their appeal — the vicarious pleasure of seeing a stranger enjoy a gadget you covet.

With that, here’s our contribution to the genre: Cult of Mac’s first unboxing video. Watch in enraptured fascination as we take the iPhone 6s Plus from its box.

We’re excited! This week marks the launch of our brand-new Cult of Mac Magazine app, version 2.0!

We’ve redesigned it to make it even easier to get all of the best Cult of Mac content in a version that’s optimized for touchscreen displays. Just zoom in with your finger and thumb to pull up a story. When you get to the end, it will automatically bring up the next one.

We’ve created a special issue for you this week, as well, as we bring you our iPhone 6s Super Guide, chock-full of handy info on setting up that brand new shiny iPhone 6s or 6s Plus, along with a ton of great tips on using Apple’s latest iOS 9 like a crazy bossman.

Download the brand new Cult of Mac Magazine app from iTunes right now, and you’ll get all this, and more, absolutely free.

Here’s the rundown of our top stories this week:

Aaron Sorkin, the screenwriter for the upcoming Steve Jobs movie, didn’t hold back his feelings about Tim Cook’s recent comments. Sorkin said that Cook has “a lot of nerve” calling his film “opportunistic,” which seems to imply that the filmmakers are capitalizing on Steve Jobs’ death. Sorkin threw additional shots too.

You don’t have to press so hard on your expensive new iPhone 6s or 6s Plus to get the groundbreaking 3D Touch working easily.

We’ve all been looking forward to this killer UI upgrade, but some users say they’re worried about breaking their new iPhone screens because they’re pushing so hard to get the “pop” level of 3D Touch.

Here’s how to make this a little easier to use.

Even though the iPhone 6s look identical to its predecessor, using the new smartphone is actually way different thanks to 3D Touch and the new Peek and Pop gestures that essentially provide wormholes to other apps. Getting up to speed with the new input method can take some time, so we’ve compiled a list of all the sweet little features you probably didn’t know about.

Here are 11 killer iPhone 6s tips to help you master your new device:

Facebook Messenger keeps buzzing at me while I’m in the app itself. It’s annoying.

It seems like I’m getting messaged more and more via Facebook Messenger these days as my buddies and family take to the mobile messaging platform to connect in real time.

But the incessant buzzing, when I’m right there staring at the conversation, has got to stop. Here’s how I did it.

If you’re trying your best to resist an iPhone 6s or iPhone 6s Plus, do not walk into an Apple Store and try 3D Touch. Once you’ve had a taste of it, your smartphone simply won’t feel complete without it.

Here are four ways in which 3D Touch makes life a lot sweeter.

If you’ve braved a line (or just waited impatiently for your mail or a delivery from your local courier) and finally have your hands on an iPhone 6s or 6s Plus of your very own, you may be wondering what do do with your new precious. Sure, you could call all your friends and tell them you’re speaking to them through your shiny new gadget, like I did with my Apple Watch.

And I’m here to tell you that everyone loves that.

But you’re probably looking for some cool apps to play around with, and it may be hard to know where to start — especially if this is your first iPhone. So here are a bunch of apps that should be at the top of your list.

Hipstamatic, the go-to photo app for discerning iPhone photographers, rolled out an expansive update today that lets hipness venture outside the square.

In conjunction with the availability of the new iPhone 6s and its 12-megapixel camera, Hipstamatic 300 is free for a limited time and features a ProMode for greater control, a darkroom suite with a range of editing tools, multiple formats rather than just a square frame and syncing to your iOS Photo Library.

“Stronger glass on a molecular level,” blah, blah, blah. Drop your Apple iPhone 6s and the screen can still crack.

David Rahimi, host of the PhoneBuff channel on YouTube, flew to Australia to get his hands on an iPhone 6s and 6s Plus before the rest of the world to put both phones through a drop test. Like the take away from any drop demonstration, the video showed the importance of purchasing a durable, protective case.

There’s enough to learn about the workings of our wide, wired world to fill countless lifetimes of learning. Of course most Coders, Designers, and IT Admins only get one lifetime, but thankfully eduCBA Tech Training Bundle offers a way to learn for the rest of your days. And right now, at 97% off, you can sign up for just $49.

Apple’s retail guru Angela Ahrendts paid a surprise visit to Apple’s flagship retail store in Covent Garden today.

Ahrendts — who joined Apple last year and is currently the most highly-paid woman in the U.S. — praised the “positive energy” in Apple Stores, but noted that launch days amplify that feeling “about 100-fold.”

It’s hard to disagree.

Merry iPhone 6s-mas!

Today’s the day Apple’s latest smartphones go on sale in 12 markets around the world, and thanks to some threats I made to the local UPS man last week, my shiny new handset arrived before I’d even had chance to make myself a coffee this morning.

After putting it through its paces for a few hours, here are my first impressions on all that’s new. It’s super-fast, Live Photos are tons of fun, and 3D Touch is a must-have.

Your personal hero now has an S on its chest and, behind it, are some new superpowers. Behold, the iPhone 6s.

But wait: There’s still some money to be spent on a new suit of armor and some other accessories to exploit the talents of the latest hardware out of Cupertino.

Cult of Mac has drawn up a shopping list for you. You could probably squeeze the 6s into the same case and carry on with your current set of headphones, but hey — a new iPhone only comes around once a year.

The iPhone 6s has Apple’s best iPhone camera to date, but just how good is the company’s 12-megapixel marvel?

To give you an idea, Apple recently handed an advance iPhone 6s Plus to documentary and VR makers RYOT. They used it shoot a short documentary about a painter in Haiti, who uses colors to transform his poor neighborhood.

It’s a great demo of the iPhone 6s Plus in action — and a fantastic short film, to boot.

Check it out below.

Foster + Partners is currently making a name for itself by designing Apple’s new spaceship campus and flagship stores, but once it’s done taking over Earth, the London-based architecture firm wants to help NASA create human colonies on Mars.

Norman Foster’s firm revealed its plans for a 93-square meter habitat that would be 3D printed from the loose soil and rocks on the the martian surface. The firm’s designs were shortlisted as a finalist for the 3D Printed Habitat Challenge hosted by NASA and America Makes.

This is the same architecture firm that designed Apple’s spaceship in Cupertino as well as most of the flagship Apple Store. While the structures presented in the Mars plan are vastly different from what Apple uses, it shows the kind of crazy ideas that go into modern architecture, some of which can be implemented in one way or another here on Earth.

Here’s how the firm says it would put 4 astronauts on the red planet:

Although we’re not sure if it did much to damage sales, last year’s iPhone launch was marred slightly by the so-called Bendgate problem — most famously shown off by the man who bent an iPhone 6 Plus with his bare hands.

Given the notoriety that video enjoyed, it’s no surprise that this year’s customers would be willing to put their new iPhone 6s handsets through the wringer to answer the immortal question: Will it bend?

While his testing method isn’t exactly scientific, Australian YouTuber Christian from FoneFox took up the challenge with his brand new iPhone 6s — and the results look very promising indeed.

Check it out below:

Having Apple on your side can, unsurprisingly, be a massive boon to any manufacturer. But don’t try and play hard ball with Cupertino — as the Taiwan-based Largan Precision could be about to find out.

According to a new report, Apple may shift 30 percent of its orders for the lens modules for the iPhone 6s away from current contractors Largan Precision to Japanese rival company Kantatsu, over Largan’s refusal to lower its prices.

iOS 9’s new always-on “Hey Siri” feature promises to be a game changer for iPhone 6s-owning users of Apple’s AI assistant. For the first time ever, these owners won’t have to plug in their handsets in order to use Siri’s new voice activation tech.

So how exactly will this untethered “Hey Siri” improve your life? Let us count the ways…

The new iPhone 6s looks identical to last year’s model, but there are some major differences in the hardware, as revealed by the gadget gurus at iFixit, who have already torn apart Jony Ive’s fabulous new creation.

When you’re lining up for a brand new iPhone on launch day, the last thing you expect to see outside the Apple Store is a whole team of people from Samsung. But that’s exactly what iPhone 6s buyers in London were greeted by this morning.

Samsung sent a flock of people to gatecrash the iPhone 6s launch at the Apple Store on Regent Street to promote the Galaxy S6 edge and S6 edge+, and to hand out free goodies bearing Samsung’s “#NextisNew” slogan.

With watchOS 2, you can now use any photo in your library to make a custom Apple Watch face. And that gives you a lot of freedom to make the wearable your own, but sometimes, you and the watch might have different ideas for how to treat your pictures.

Here’s a quick and easy way to make sure that your Apple Watch looks exactly how you want it to.

iOS 9 was set to have a new feature that would let developers create smaller apps targeted to specific iPhone devices. Called App Slicing, it would allow developers to target specific devices with smaller versions of their apps, rather than just sending out bloated Universal apps that need all the assets for all device types, including iPads.

App Slicing has been delayed until an unspecified time in a “future software update,” according to Apple’s developer website.

We figured tonight’s iPhone 6s launch would draw some crowds, and sure enough, they are. Fans all over the world are lining up to be the first to get their hands on Apple’s latest hardware, and we have the pictures to prove it, starting with that massive batch of Hamburgers above.

Here are crowds outside of Apple Stores from across the globe.

If you want to record the smoothest 4K video with an iPhone, skip the 6s and go with the 6s Plus.

The two new iPhones appear to be identical in almost every way except screen size, but in a new 4K video comparing the digital stabilization of the iPhone 6s against the optical/digital stabilization on the iPhone 6s Plus, the new camera on Apple’s bigger-than-big iPhone is clearly superior.

Check it out for yourself: