Ford is the latest auto manufacturer to be forced to “think different” as a result of the impending arrival of tech companies like Apple in the car industry.
Specifically, Ford is reshuffling some of its management team — giving new director of corporate strategy, Michael Seneski, the job of seeking partnerships with tech giants. This will be done under the leadership of former investment banker John Casesa, who is currently working to update Ford’s business model.
If you’ve not paying really close attention to your Apple Watch notifications, you might have missed out on a really subtle and clever design decision the company built into them.