Apple is still being coy about Apple Watch sales figures, with Cook this week noting that, “We are not announcing the numbers” — but assuring people that the company has “shipped a lot” of Apple Watches, and that numbers continue to grow.
“This is competitive information,” he said. “I don’t want to help the competition. We shipped a lot [of Apple Watches] the first quarter, then last quarter we shipped even more. I can predict this quarter we will ship even more.”
But how many is a lot?

