A newly launched Kickstarter campaign features an Apple Watch mount that looks really strange but might actually solve some problems.
The imaginatively named “It” comes from Wear Differently, and it boldly suggests that the top of your wrist is not the best place to wear your smartwatch. Instead, designer Bridger Bell says, you should be carrying it in a small nook between the base of your thumb and radius bone.
You can see It in action in the proof of concept video below.

