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Apple set to report first quarterly revenue decline in 13 years

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money
All good things come to an end.
Photo: Ste Smith/Cult of Mac

Apple’s 13 years of astonishing growth is likely to come to a close today, with the company predicted to report its first quarterly revenue decline since 2003 — well before the iPhone, iPad and Apple Watch were even faint glimmers in Apple execs’ eyes.

The company is expected to reveal that March quarter sales fell 10 percent year-over-year to around $52 billion. Apple first warned that sales would fall in its forecast back in January, although today we’ll find out the extent of that slide.

Apple will bring iPhone back to life to help find missing teens

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The parents of the missing teens hope this iPhone will give them some answers.
Photo: Blu Stephanos

Apple is reportedly helping in the hunt for two 14-year-old boys who disappeared at sea last year, after one of their iPhones was discovered in non-working condition.

Both Austin Stephanos and Perry Cohen were last seen on July 24. After their disappearance, the Coast Guard carried out an extensive eight-day search in the Atlantic, spanning 50,000 nautical miles, but the boys were never found. However, last month their boat was discovered 100 miles off the coast of Bermuda — with Austin’s iPhone on board.

Apple says ‘you’re fired’ to a number of its recruitment staff

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SF pride
Apple employees marching in San Francisco's Gay Pride parade.
Photo: Tim Cook/Twitter

Apple may have recently hired former Box employee Karen Appleton to focus on the company’s enterprise business, and former Tesla VP Chris Porritt as a product design administrator for its Apple Car project, but it seems that it is slowing down on its wider recruitment drive.

According to a new report, Apple has cut all of its contract recruiters over the past several weeks, and is also starting to get rid of some of its full-time recruitment staff. In total, the move could affect upwards of 100 people.

Want lunch with Tim Cook? Consider selling your house

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Tim Cook's next WWDC keynote is right around the corner!
We like to think that this is how Tim orders dessert.
Photo: Forbes

You still have time to raise some scratch if you want to put in a bid on Charitybuzz’s annual auctioning-off of lunch with Tim Cook. The bidding is just barely into sextuple digits with a little under 10 days to go.

In addition to an epic meal time with the Apple CEO for a winner and their plus-one, the prize package also includes VIP passes to an Apple keynote. And of course, your donation will go to Cook’s favorite charity.

Why you can’t trust ‘lifetime guarantees’ on the Internet of Things

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why-you-cant-trust-lifetime-guarantees-on-the-internet-of-things-image-cultofandroidcomwp-contentuploads2016042981086612_84b3902cc2_o-jpg
The looming shutdown of Revolv has some home-automation fans questioning the Internet of Things.
Photo: Andrew Stawarz/Flickr CC

Revolv smart hubs will no longer be supported as of May 15. Even though subscribers have known this was coming since February, there wasn’t a lot of attention until an author’s highly critical piece was published on Medium.

That story has spurred conversations questioning investment in the Internet of Things, or IoT, and prompted Nest to consider compensating users who were early investors in the Revolv hub.

Apple adds Box veteran to boost enterprise efforts

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Kate Appleton will be in charge of getting more businesses to use iPhones and Macs.
Photo: BlackBerry

Apple’s push to become a great company for large companies as well as consumers is getting a big boost this week with the hiring of former Box employee Karen Appleton who has joined the company in an enterprise-focused role.

Appleton revealed last week that she was leaving Box after working with the company since 2007 as employee number 8, but she hasn’t said what exactly she will be doing for Apple.

Apple could get shut out of China

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China iPhone sales
Apple CEO Tim Cook meets with Apple Store employees in China.
Photo: Apple

The closing of the iBook Store and iTunes movies in China might be the country’s first steps toward shutting Apple out, according to a leading expert on global political risks for corporations. 

China has already become the second largest market for Apple in terms of sales, but the iPhone-maker could find itself banned from the country just like Facebook due to its privacy strategy that has already come under fire from government regulators.

8 killer Instagram tips and tricks

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Become an Insta-master with these killer Instagram tips and tricks.
Photo: Stephen Smith/Cult of Mac

Make the most of your Instagram feed with these eight killer Instagram tips and tricks that will make you an Insta-master.

Learn how to put together video in the Instagram app itself, keep stalkers off your Instagram feed, find amazing photos near your current location, and much more.

Apple taps Touch ID, 4K video in new iPhone 6s ads

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iPhone 6s ads onions
Yeah, we have no idea.
Photo: Apple

Two new iPhone 6s ads are zooming in on super high-def video and the power of your fingerprint.

While one is fairly straightforward and informative, the other is kind of … out there. We’re not entirely sure what to do with it, really. The entire Cult of Mac staff just watched it and had no words. But we really can’t stay mad at Neil Patrick Harris, who shows up at the end.

Check out the videos below.

Microsoft’s one-handed iOS keyboard is here

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Word Flow iPhone
Word Flow for iPhone is no more.
Photo: Microsoft

Typing with one hand on the gigantic iPhone 6s Plus just got a whole lot easier thanks to one of Apple’s biggest rivals.

Microsoft revealed today that its new one-handed keyboard app “Word Flow” for iOS is finally ready for primetime after a week in public beta, and it does a lot more than just one-handed typing.

iPhone 7 may make bigger splash than expected

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The iPhone could get a new home button.
The iPhone could get a new home button.
Photo: Sam Mills/Cult of Mac

Full details of the iPhone 7 aren’t expected to be revealed until early this Fall, but thanks to the Apple rumor mill we may already know two of the device’s biggest features, and they could be more major than expected.

Apple will supposedly make its next iPhone both waterproof and dustproof, according to  supply chain sources in China that also indicate the home button could get its biggest upgrade since the addition of Touch ID.

Neato’s new vacuum robot will turn you into a neat freak [Review]

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Botvac Connected is the world's most thorough cleaning bot.
Botvac Connected is the world's most thorough cleaning bot.
Photo: Buster Hein/Cult of Mac

My dog has a new archenemy, and its name is Botvac. 

Neato’s tiny automated robotic vacuum stirs my dog into a fit of worried anger every afternoon I send it out for a round of sweeping and vacuuming. It’s so magical my dog doesn’t trust it. 

I, for one, welcome our new robot overlords. Mostly because I’m too lazy to be bothered with tasks like vacuuming.

New MacBooks, Prince’s legacy, Apple Watch tips and more

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New MacBooks have us a bit underwhelmed.
New MacBooks have us a bit underwhelmed.
Photo: Ste Smith/Cult of Mac

Faster processors, speedier memory, longer battery life and a rose gold finish — what more do we need from a new MacBook? We love Apple gear, but it’s possible we’re getting addicted to the “wow” factor.

Add that to Prince’s untimely death, and the dearth of streaming options for listening to his music, and we’ve got a lot to talk about. It’s all in this week’s free Cult of Mac Magazine, along with reviews of Amazon’s new Echo smart speakers and 12 awesome Apple Watch tricks that prove Cupertino’s wearable doesn’t need a “killer app.”

Here are this week’s top stories.

Last chance: Scrivener 2 cuts the clutter to keep your writing front and center [Deals]

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Scrivener 2 has a full suite of tools that keep you focused, and all your writing materials in one place.
Scrivener 2 has a full suite of tools that keep you focused, and all your writing materials in one place.
Photo: Cult of Mac Deals

Cult of Mac readers, it’s your last chance to get this prized writing utility Mac app! If you write on a computer, you know how much of a mess it can be to keep on top of your notes, drafts, research, edits, etc.

Luckily there’s Scrivener 2, an app that’s all about keeping the many parts of your writing process in one place. It’s won awards for its ability to streamline and organize the digital writing desk, it’s beloved by Cult of Mac readers (hey, that’s you!), and right now it can be yours for $22.50, a full half off the normal price.

Samsung to fight Apple Watch Edition with luxury Gear S3

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Samsung is teaming up with de Grisogono again.
Photo: Samsung
Samsung is teaming up with de Grisogono again. Photo: Samsung
Samsung is teaming up with de Grisogono again. Photo: Samsung

Samsung will launch its next-generation Gear S3 smartwatch later this year, according to a new report, and the company has teamed up with a Swiss jeweler to create a luxury version that could take the fight to the all-gold Apple Watch Edition.

Apple Watch outsold iPhone 2-to-1 in its debut year

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Happy birthday, Apple Watch!
Photo: Micolo J/Ste Smith/Cult of Mac

The Apple Watch celebrated its first birthday on Sunday and, while Apple has yet to publicly disclose sales figures, it seems that the company’s debut wearable device had quite the impressive debut year!

According to analysts, Apple likely sold around 12 million Apple Watches over the past year: around twice the number of iPhones it sold in the first twelve months of Apple’s breakthrough smartphone.

Beyoncé’s sixth album, Lemonade, squeezes onto iTunes

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Lemonade
Queen B is back!
Photo: Parkwood Entertainment

Released on Friday as a short-lived Tidal exclusive, Beyoncé’s latest album, entitled Lemonade, is now available to download via iTunes — comprising 12 music tracks, a one-hour film produced for HBO, and a “digital booklet.”

The $17.99 Lemonade has so far received strong critical reviews, although we’ll have to wait and see whether it can come close to achieving her last album’s record-breaking sales feat, which became the fastest-selling album in iTunes history.

Apple hoovered up 40 percent of Silicon Valley profits last year

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Apple raked in the cash last quarter.
Breaking news: Apple makes a lot of money.
Photo: Jim Merithew/Cult of Mac

Wall Street seemingly loves to be down on Apple, but if you want some figures to remind you of what a massive profit-generating giant the company is, look no further than the latest numbers collected by SiliconValley.com.

Analyzing the stats coming out of the top 150 Bay Area tech companies for 2015, Apple not only ranked number one in every important metric, but also recorded profits of $53.7 billion in 2015 — which translates to roughly 40 percent of the entire $133 billion Silicon Valley profit pool for the year.

And that’s not all.

Ford is planning for a future with Apple Car in it

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Apple car concept art shows what Cupertino might put on the road.
The Apple Car is driving the industry forward. Pun intended.
Photo: Aristomenis Tsirbas/Freelancer

Elon Musk has called the Apple Car an “open secret” and now, in a new interview, Ford CEO Mark Fields say that the automaker is acting on a “working assumption” that an Apple Car is not too far away.

Ford wouldn’t be willing to take on a contract manufacturing job, however — since it’s not into the “handset, commodity base business” as Fields puts it.

iPhone manufacturer opens its doors for one-of-a-kind tour

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battery
Pegatron wants to be more transparent about iPhone manufacturing.
Photo: Jim Merithew/Cult of Mac

As the Apple supplier which came under fire a few years ago when one of its 15 year old workers died of pneumonia, iPhone manufacturer Pegatron has opened its doors to the media in an effort to show how much things have changed.

In the process, it sheds light on one of the hidden sides of iPhone production — and the means by which companies like Pegatron try and crack down on supply chain leaks about future Apple devices.

China’s Steve Jobs says Apple isn’t innovating enough

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The iPhone SE was a misstep for Apple, apparently.
Photo: Apple

A billionaire serial entrepreneur from China, whose company LeEco offers an ecosystem of streaming video services, electric vehicles, television sets and smartphones, has lambasted Apple for failing to innovate — and says it is failing in China as a result.

“As an industry leader, Apple should be developing more cutting-edge products,” he said. “The iPhone was still a leader five years ago after being launched in 2008 but now the concept has fallen behind.”

Kind of funny considering that LeEco recently rushed to beat Apple to release a smartphone without a 3.5mm headphone jack!

Kaboom Keyboard, Facebook Messenger, and other awesome apps of the week

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'Appy weekend everyone.
Photo: Ste Smith/Cult of Mac

After the craziness of the week, Sundays are the perfect day for kicking back and sampling some of the delights to have graced the App Store over the past week.

From self-destructing messaging keyboards to massive group chats to a fun zombie blasting game, we’ve combed through the recesses of the app marketplace to bring you the juiciest cuts that will make your remaining time until Monday as memorable as it can be.

Check out our picks below.

Bloggers need the right tools to do their job well [Deals]

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Record high quality audio right through your phone's Lightning bolt jack.
Record high quality audio right through your phone's Lightning bolt jack.
Photo: Cult of Mac Deals

Blogging. For many it still conjures images of bearded, bespectacled dudes at coffee shops complaining to no one about nothing through their laptops. But of course (as you, dear reader, probably know very well), blogging has become one of the most robust and legitimate ways of contributing to the dialogue on the internet, and doing that right takes the right tools. Whether it’s capturing quality audio or compelling images, or just knowing the nuts and bolts of establishing and running a website, we’ve found some great deals on top notch tools and knowledge for doing blogging right.

Our WWDC 2016 hardware hopes and iPad Pro’s ‘practically perfect’ display on The CultCast

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What do you want to see unveiled at this year's Worldwide Developers Conference?
Photo: Apple

This week on The CultCast: Why the new iPad Pro screen is “practically perfect”; stories from The Cult of Mac; our most anticipated WWDC 2016 announcements; a look at Apple’s newly updated MacBooks; Apple’s secret plan to create hit TV shows; and, have you ever wondered how rich you’d be if you invested in Apple’s IPO instead of buying its computers? We break down the numbers.

Our thanks to Freshbooks for supporting this episode. FreshBooks is the easy-to-use invoicing software designed to help small-business owners get organized, save time invoicing and get paid faster. Get started now with a 30-day free trial.