The iPhone 7 is sounding like it will be one of Apple’s least dramatic “full number” iPhone upgrades in years, and according to polling data, it’s not exactly going to be a “must have” item.

July 19, 2000: Apple launches its futuristic-looking Power Mac G4 Cube. The clear computer is one of the company’s most jaw-droppingly gorgeous machines, but ultimately becomes one of its biggest disappointments.

Technologically, the G4 Cube was a game-changer. Financially, it was one of Steve Jobs‘ most notable failures.

Iranian officials have issued an ultimatum to Apple: telling the company that it must officially register in Iran or have its products banned.

“If Apple will not register an official representative in Iran within the next few days, all iPhones will be collected from the market,” the local Tasnim News Agency quotes the director of Iran’s anti-smuggling office as having said.

Apple’s “Shot on iPhone” ad campaign got a tiny dose of nature with the company’s two latest video ads that highlight the iPhone’s ability to capture amazing close-up macro videos.

The two new ads star a nut loving chipmunk and an ant on the prowl, and somehow manage to be incredibly captivating.

Watch them both below:

Following the launch of three new beta builds this morning, Apple has now made a new beta of macOS Sierra beta 3 available to developers this afternoon.

The new beta is available for download directly from the Mac App Store and comes two weeks after Apple dropped the second beta build of macOS Sierra that brings a ton of new features, including Siri for Mac, auto-unlock with Apple Watch, Apple Pay, better iCloud integration and more.

Apple Music’s matching software has a terrible history of replacing artists’ live songs with a studio version, but that will finally be a thing of the past, thanks the addition of audio fingerprints from iTunes Match.

A quiet rollout of the iTunes Match audio fingerprint to all Apple Music subscriber is currently underway, fixing the less accurate metadata version of iTunes Match that was currently used on Apple Music.

We know this year’s iPhone 7 refresh won’t be a big one, but just how similar will it be to the iPhone 6s? Find out in the video below which compares last year’s iPhone with the one we’re all expecting to see this September.

Fitness trackers are a leaky haven of data for hackers, according to a new study that found if you want a device with a high security rating, you better buy an Apple Watch.

Along with seeding a batch of new beta builds for developers, Apple has a slew of new updates for the public this morning, bringing bug fixes and other software improvements to every single one of its platforms.

The public release of OS X El Capitan 10.11.6, iOS 9.3.3, watchOS 2.2.2 and tvOS 9.3.3 are now available to Apple users, after five beta builds were seeded to developers.

The U.S. Army Special Operations Command is planning to tell Android to stand down.

Charged with overseeing the Army’s elite special forces operations, the command is reportedly making a switch to iPhone because Android is unstable compared to iOS.

Apple has today seeded new beta releases for iOS 10, watchOS 3, and tvOS 10.

These are its third updates to each platform since they were first previewed at WWDC last month, and they should all make your testing devices that little bit more stable.

A new photo of Apple’s next-generation iPhone lineup all but confirms there will be an iPhone 7, an iPhone 7 Plus, and an iPhone 7 Pro. Only the latter will be blessed with a dual-lens camera and a Smart Connector, which means you’re going to have to pay a premium for them.

We’ve gathered the latest and greatest headphones for review, and will update you regularly on our favorites. Whether you’re looking for the best over-ear headphones, the best wireless, Bluetooth or sports-specific headphones, Cult of Mac has you covered.

Check back often for our latest picks!

Did you buy a DSLR camera without knowing what any of those letters stand for? The modern digital single lens reflex (you’re welcome) camera is a marvelous tool for creative expression, but without a proper introduction you might just find yourself asking, “What’s this button do?”

The Digital SLR Photography for Dummies course is perfect for anybody who wants to really make use of their camera, and right now you can sign up for $35 at Cult of Mac Deals.

British pharmaceutical company GlaxoSmithKline (GSK) has become the first drugmaker to use Apple’s ResearchKit platform to carry out important clinical research — with an investigation into the common symptoms of rheumatoid arthritis.

Like most of the products in its lineup, Xiaomi’s next big thing will be inspired by Apple. But it won’t be another iPhone clone. Instead, the Chinese firm is building its very own MacBook rival, and leaked specifications suggest it will be a tiny powerhouse.

ARM Holdings, a.k.a. the company responsible for the mobile processor architecture which powers the iPhone and iPad, looks set to be bought by Japan’s SoftBank for an eye-watering (iWatering?) $32 billion, it has confirmed.

ARM’s board will recommend that shareholders accept the deal, which represents 43 percent over the company’s closing market value as per Friday. The news caused shares in ARM to leap up by 45 percent to 1,742.85p per share when the London Stock Exchange opened this morning.

July 18, 1994: Apple ships its PowerBook 150 laptop, the company’s first truly affordable PowerBook — and the last to feature the original case design, which included a built-in trackball mouse.

While it’s a normal sight to see students using Apple laptops today, there was a time when Mac notebooks were out of the reach of your average learner. That all changed in the 1990s — and the PowerBook 150 played an important role.

The iPhone 7 is still around eight weeks from hitting shelves, but Apple and its suppliers are already looking ahead to next year’s iPhone refresh — according to a new report claiming that Apple has placed its orders for the next-next-gen A11 chips.

And in a break from its recent strategy, it’s apparently placed them all with one supplier. And sorry Samsung, but it isn’t you!

It may be hard to believe, but it turns out that there are other non-Pokémon Go apps out there — and we’ve picked out a few of the juiciest picks of the last week.

From a brand-new Batman game to a movie buff’s answer to karaoke, here are the apps you should be downloading during whichever part of your Sunday isn’t set aside for tracking down Pikachu and the rest.

Another week, another delivery of awesome new deals on gear, gadgets, and education. This week we’ve got a fine-tipped iOS-ready stylus, a massive bundle of WordPress plug-ins, a car charger that can juice up 4 devices at once, and a pair of key lessons in coding for iOS and OS X. Take a look:

This week on The CultCast: Why Pokémon Go is the smash iOS hit Nintendo needed; iPhone 7 may get the extended battery life we’ve all been asking for; Cult of Mac’s bizarre connection to Apple’s new Planet of the Apps TV show; and… which is manlier summer attire, midriff shirts or short shorts? We answer life’s most intriguing questions on an all-new Get to Know Your Cultist.

Our thanks to Squarespace for supporting this episode. It’s simple to build a website that looks beautiful on any device that visits at Squarespace.com. Enter offer code CultCast at checkout to get 10 percent off.

We get a lot of great deals on gadgets and gear here, which is why every week we wrangle the best of the bunch. This week, we’ve got a way to turn your iOS device into a universal remote, an iPhone case that’ll stick to almost any surface, a VR headset powered by your phone, and more. Take a look:

With so many iPhone 7 leaks and rumors on the interwebs right now, there may not be many surprises left by the time Apple unveils the device. But what if everything we think we know is wrong? Could all the iPhone 7 rumors be pointing toward something more interesting than the current crop of leaked photos?

Creating these iPhone 7 mockups based on recent rumors made me realize that the next iPhone could be a real black beauty.

To make up for killing the headphone jack on the iPhone 7, it appears that Apple is definitely planning to make some wireless earbuds of its own, based on some recently discovered trademark filings.