These days, having a mixed storage strategy is the only sensible way to consider your data ‘backed up’. The cloud needs to be part of the equation, and if the high cost of secure cloud storage has kept your storage on the ground, we’ve got good news. As of today, Zoolz is offering a terabyte of secure cloud storage for life at 10 bucks less off an already massive discount. Right now you can get a lifetime of Zoolz for just $29 at Cult of Mac Deals.

Earlier this week, Apple debuted its pricey $200-$300 Designed by Apple in California coffee table book — and, boy, has it already garnered a ton of publicity. Not all of it favorable.

In a fake ad which debuted on the Late Show with Stephen Colbert, the Apple book is ridiculed for, well, basically being an insanely expensive book.

Check it out below.

Apple has hired a former Wall Street Journal correspondent from China to assume the post of PR Director for its Shanghai office.

Given that Apple shows such a mastery of the press, it’s no surprise to hear that it’s used to picking the cream of the tech-reporting media crop to work in its PR roster. Wei Gu falls into this category — even if her new role comes at a challenging time for Apple in China.

Apple has finally responded to the “touch disease” issue plaguing older iPhone 6 Plus units. The company this week launched a new repair program that gives users the option to get their handset fixed for a flat fee of $149.

Increasingly, some Apple fans think Jony Ive has lost it.

He’s killing ports and headphone jacks left and right. The latest MacBooks value form over function. He’s designing gold watches for the 1 percent.

And now his glossy new photo book, Designed by Apple in California, looks like a $300, linen-bound ego trip.

The indie rock band Airplane Mode does indeed get its name from the feature on an iPhone that shuts off wireless transmission.

The name and the resumes of three of the band’s musicians — well-established iOS designers — have led more than a few people to assume they have found a source of cute parody music about Apple culture.

In fact, you won’t find any iPhones, iMacs or odes to Steve Jobs in the lyrics of the tight, hard-charging synth-driven music. However, the band’s roots in Apple culture permeate everything else, from its use of technology and understanding of social engagement to its start-up energy.

And there is one other way: Airplane Mode is making money.

The new MacBook Pro finally lands in stores this week, and an awesome new Apple ad celebrates the arrival.

In the new spot, called “Bulbs,” Apple links the invention of fire, the wheel, plow and more to the creation of the Touch Bar, the thin OLED strip that completely changes how you interact with your Mac.

A secret team of Apple employees are working on a project that will turn iPhone cameras everywhere into a portal for augmented reality.

Apple CEO Tim Cook has said he’s bullish on the future of AR, and according to a new report the company is working on a total game changer.

Cord cutters rejoice — Sony revealed today that it is bringing its popular streaming service, PlayStation Vue, to Apple TV.

Apple will reportedly slash its 30 percent App Store fee in half for video services that support its upcoming TV app, according to a new report. The incentive should persuade more providers to support the app, which is set to be released next month.

This post is brought to you by Withings, maker of the Body Cardio smart scale.

One of the great promises of the mobile and wearables revolution was that we’d all get unprecedented insights into our personal health. Apple even built a Health app into its mobile operating system. And what icon did Apple choose for its trailblazing Health app? An unmistakable red heart.

Now a heart-healthy smart scale can capture critical data about your cardiovascular health that can provide a fresh perspective on your wellness regimen.

The dual-lens camera on the iPhone 7 Plus is set to get a big stabilization upgrade next year.

While Apple only added optical image stabilization to the wide-angle lens on the camera this year, a new report claims that Apple plans to bring the feature to the telephoto lens in 2017.

Black Friday is still a week away, but that doesn’t mean the savings are: Best Buy is already offering its Black Friday price on a MacBook Air. That, plus iPad keyboards, a Time Capsule and a MacBook Pro are in this week’s best Apple deals.

The iPhone may soon be made in the USA.

Donald Trump claimed during his campaign that he would force Apple to move production of its products back to America. According to a new report, Apple has already started looking into whether that would be possible.

Some rumors have warned that we might have to wait until the new year for AirPods to arrive, but a number of retailers expect them to arrive much sooner. According to one, they’ll start shipping before the end of the month.

Hackers have discovered a new method to unlock photos and messages on any iPhone, thanks to an iOS security flaw that utilizes Siri and VoiceOver.

iPhones running iOS 8 software and newer are vulnerable to the flaw, which was discovered by EverythingApplePro and iDeviceHelp. The group revealed the hack in a new video that shows you don’t need any coding experience or special hardware to pull it off. All you need is a few minutes alone with a victims iPhone and some help from Siri.

Apple receives user call histories when iCloud is enabled, claims a new report from Russian digital forensics firm Elcomsoft.

The logs include information about calls made and received on an iOS device, along with phone numbers, dates, times, call duration, and even missed and bypassed calls — for both regular and FaceTime calls.

If you work with digital media, you’ve caught a whiff of Toast. It’s one of the premier software tools for converting and working with digital media of all kinds, whether video or audio, for online or physical playback. And now the 15th and most powerful version of Toast Titanium has dropped in price from a previous discount of 50 percent. As today’s deal of the day, you can get Toast Titanium 15 for $35 at Cult of Mac Deals.

Apple has officially opened registration for its free “Hour of Code” workshops, which this year will run every day for a week at around 500 Apple stores around the world.

In previous years, Apple has offered just one day of workshops for its introduction to programming events, produced in partnership with Code.org.

From magnetic chargers to levitating ones, one thing we’ve learned in 2016 it’s that apparently nobody likes to just plug their iPhone in and charge it regularly.

If that includes your good self, you may be interested in a new ultra-luxury Lightning Dock, released by Los Angeles-based premium technology products maker, Brikk.

Available in 24k gold yellow gold, 18k rose gold, and 950 platinum, the docks will make any visitors to your house say, “wow, that guy/girl sure has an expensive-looking iPhone dock.”

Apple’s plans to debut OLED iPhones in 2017 may be threatened by the fact that its main suppliers don’t currently have the capacity to make the necessary displays.

If you thought people were getting tired of the iPhone, think again.

Consumer Intelligence Research Partners (CIRP) released a new report today, suggesting that the iPhone 7 and 7 Plus launch marks an uptick in switchover of Android users over to Apple.

The next time you leave your Mac unattended, make sure to turn it off.

A well-known hacker has created a cheap tool that can steal data off of locked computers in minutes. The clever new device called PoisonTap is created using a $5 Raspberry Pi Zero and some open source code. Attackers can plug PoisonTap into a machine and as long as the victim has a web browser open, it can steal data and leave remote backdoors.

Cupertino’s slow flirtation with Hollywood nearly landed Apple an exclusive iTunes movie deal with comedian Chris Rock, according to a new report.

Apple has shown interest in producing original video content of its own. The company bought the rights to James Cordon’s Carpool Karaoke TV show, and it appears Apple has some tepid interest in making the type of movies you’d find on Netflix.

Apple now offers two different 13-inch MacBook Pro options — one with function keys and one with a fancy Touch Bar. You might think they’d be almost identical internally, but they couldn’t be more different.