While Apple is touting the new MacBook Pros as a major evolution of the laptop, the internet is in open revolt over the cost of the new machines.

The new MacBook Pros will set you back at least $200 more than last year’s models, and sometimes much more.

The top-of-the-line 15-inch MacBook Pro, for example, costs an eye-popping $4,299 — without tax, and with no preinstalled software.

Prices are even worse in Europe and Asia, where potential buyers are wondering if it would be cheaper to fly to the U.S. to buy a new machine than get one at home.

Apple’s new Touch Bar looks like the most exciting new feature we’ve seen on the MacBook Pro in years.

Instead of fumbling to remember shortcuts, Touch Bar puts a handful of commands at your fingertips and dynamically adjusts to whatever app you’re in.

That sounds pretty magical, but what will that actually be good for? Developers will need to add support for their apps, so it might take a few months before Touch Bar really takes off. But if you’re doubting the usefulness of having a touch screen bar at the top of your keyboard, here are the cool things you can do on the Touch Bar.

While Apple was busying announcing two new 13-inch MacBook Pros today, the company quietly killed the smallest notebook it makes.

Apple officially discontinued the 11-inch MacBook Air today, making it no longer available for purchase. Now if you want the cheapest MacBook available, you’re going to have to think bigger.

The MacBook Pro refresh we’ve been eagerly anticipating for months is finally here, and it’s everything we dreamt it would be.

Apple’s new high-end notebooks deliver a sleeker design, Intel’s latest Skylake processors, and that magic Touch Bar with Touch ID that we’ve been hearing so much about. The only real problem is the price.

Apple is making it a lot easier for Apple TV owners to find their favorite video content, with an all-new app called simply “TV” that puts everything in one place.

The new TV app debuted at an Apple event this morning that showcased how viewers will be able find new shows to watch as well as tune into live TV.

Are you ready to finally get some new Macs? It seems like forever since Apple busted out big updates for the iMac and MacBook, but today the wait for something new is over.

Apple’s “Hello Again” event is expected to feature tons of new Mac hardware. The keynote kicks off at 10 a.m. Pacific today, and will livestream from the company’s HQ in Cupertino, California. We’ve already seen tons of pictures of the new MacBook Pro and heard of a new app for Apple TV that’s coming, too. But today’s event could feature some game-changing hardware no one was expecting.

Cult of Mac is here to to liveblog all the action once the festivities start, with all the brilliant analysis, dull wit and pithy snark we can come up with. Join us for the wild ride.

When you spend time every day online, you’re adding to the risk of having your data stolen. That’s ignoring minor headaches like location restrictions, preventing you from getting your favorite streaming content when traveling. All of the above can be avoided though by connecting to the web via a virtual private network, or VPN. That might sound technical or expensive, but it doesn’t have to be either — right now you can get Shimo, one of the most secure and versatile VPN clients available, for just $19 at Cult of Mac Deals.

The Apple Online Store has temporarily gone down in advance of today’s Apple keynote.

When it returns, we’re expecting to see a new MacBook Pro with Magic Toolbar, MacBook, and potentially more — and there’s a chance you may even be able to order them today.

With the improvements Apple made in iOS 10, Siri is more useful than ever. It is proving particularly helpful to lonely guys desperately looking for love, with hundreds of people turning to virtual assistants for “sexually explicit” conversations every day.

The new MacBook Pro is nearly here!

Months of rumors and leaked images finally culminate today with Apple’s second keynote in two months. Live from Apple’s campus, Tim Cook and Co. are expected to unveil the all-new Mac lineup.

Apple’s “Hello Again” keynote starts today at 10 a.m. Pacific and you don’t need a press badge to watch. All the festivities will be livestreamed from Apple’s HQ in Cupertino, California, so you can follow along on your iPhone, iPad, Mac or Apple TV.

Here’s how to get in on the action:

An Apple executive has avoided jail as part of an Italian investigation into Apple’s failure to pay corporate tax in the country.

The executive in question, the head of Apple’s Irish-based Apple Sales International, was being investigated as part of the case. Apple agreed to pay 318 million euros last year to close the investigation, but the exec could still have been forced to spend six months in prison for his part in it.

There’s typically a period of anticipation after every Apple keynote, between a new product being announced and it arriving in stores for customers to buy.

That may not be the case with today’s Mac event, as a photo shared online show Apple Stores set up with outside line dividers — suggesting that whatever Apple announces today may well go on sale immediately following the event.

SAN FRANCISCO — Rene Oehlerking is positively stoked that Apple killed the headphone jack on the iPhone 7.

That’s because, as chief marketing officer of Jaybird, he’s been touting the winning combo of killer audio and wireless freedom for years. With its controversial move, Apple made Bluetooth headphones the new normal virtually overnight.

“We’ve been waiting for this moment for a long time,” Oehlerking said during a demo of his company’s latest headphones, the Jaybird X3. “It puts pressure on everyone to just buck up.”

We’ve got iPad minis for every budget (as long as your budget falls between $220 and $325). You’ll find those, plus a super-affordable third-party Apple Watch band, in this week’s roundup of the best Apple deals.

Apple’s wireless future has been delayed.

The iPhone-maker revealed today that it is still not ready to start shipping AirPods, even though customers were told they would launch by the end of October.

Google’s new smartphone, the Pixel XL, can’t match the iPhone 7 Plus when it comes real-world speed.

In a new speed test pitting the mighty iPhone 7 Plus against Google’s handset, the Pixel XL gets absolutely stomped, despite having more RAM and the latest SnapDragon 821 processor.

Watch the iPhone 7 kill the Pixel XL:

On the eve before Apple is expected to unveil the future of the Mac, Microsoft fired its biggest shot at taking down the Mac with its first ever all-in-one PC.

It’s beautiful. It’s powerful. And it could give the iMac some serious competition.

Apple faces a serious challenge when it rolls out the rumored OLED “Magic Toolbar” on new MacBook Pros tomorrow: It must convince the world that the new adaptive touchpad is more than a gimmick.

Offering customizable function keys that work in different ways depending on which apps are running, the Magic Toolbar could make the new MacBook Pro one of Apple’s most exciting laptops in years.

But to be more than a gimmick, the Magic Toolbar needs to improve the way we interact with our Macs, not simply add another confusing control element to the laptops. The Magic Toolbar needs to make it easier to perform tasks that we now do using keyboard shortcuts or on-screen toolbars. If it can’t do that, the Magic Toolbar will go down in the history books as a failure.

Luckily, there’s one simple step Apple can take to ensure that the Magic Toolbar becomes a success.

Apple’s next iPhone will feature an all-glass back, according to the latest rumor out of Asia that also claims the 2017 iPhone will come in three different sizes, with one that’s in between the iPhone 7 and iPhone 7 Plus.

Jake Harms was on his way to the warehouse when a supervisor asked him to take a cart full of garbage to the dumpster. On top of the cart was an old indigo blue iMac G3.

Crossing the warehouse floor, Harms needed to turn left toward the dumpster. Instead, he steered the cart right toward the parking lot so that he could offload the broken iMac into his car.

That rescued iMac would become the first of more than 700 to get a second life as an aquarium.

Apple plans to unveil a new way to discover what to watch on TV at its event tomorrow.

The new recommendation service will come in the form of an app, according to a new report that claims it will also help networks by giving them a place to promote new show.

If you’re an Apple Watch and iPhone owner, there’s a good chance you suffer from cluttered-nightstand syndrome. There’s only so much surface space on your standard bedside table, and plugging in multiple devices for overnight charging can mean a tangle of wires and general disarray.

The Belkin PowerHouse charging dock, which juices up an iPhone and an Apple Watch at the same time, will cure you instantly of this 21st-century malady.

Let’s face it — smart watches are sleek and feature rich, but they also seem to miss the point of what a ‘watch’ is supposed to do. Watches used to be timepieces, something you look to for an instant check on where you’re at in the day. The Martian Notifier seems to have kept the essential usefulness of the wristwatch in mind, striking a balance between the familiar mechanical watch, and the usefulness of notifications and other smartwatch goodies. It’s a classic take on the new trend in watches, and right now you can get one for $29.00 at Cult of Mac Deals, a quarter of the usual price.

Apple’s Services business is now worth more than its individual iPad, Mac and Apple Watch businesses, according to the company’s quarterly earnings — and beautifully illustrated by the Apple-watching website Six Colors.

Check out their graph below.

Apple can’t make enough iPhone 7 devices to satisfy demand from customers (and from Wall Street to make more money).

During Apple’s Q4 2016 earnings call today, Apple CEO Tim Cook and CFO Luca Maestri hinted that big things are in the pipeline that should put the company back on track to growth — and it all starts Thursday with the MacBook Pro.

Here’s what we learned from the Q4 earnings call: