It’s cool to own an original, first-gen iPhone. But if you really want to show that you were among the Apple faithful — a true believer who queued up for Cupertino’s inaugural handset back on June 29, 2007 — you’re going to want an extra accessory: the custom paper bag it came in.

More than just an oddball Apple collectible, it’s an early example of the extraordinary care Cupertino puts into packaging its magical devices.

Apple published a new video to celebrate Canada’s inclusive spirit today as the company’s latest ad for its ‘Shot on iPhone’ campaign.

The inspiring commercial was created by three Canadian artists with the help of iPhone owners across the country. Like many of Apple’s other ‘Shot on iPhone’ ads the new ‘Portrait of Canada’ spot features a montage of short videos and photographs captured by iPhone.

Safari 11 brings some big upgrades to enhance your browsing experience on macOS High Sierra and iOS 11. With the latest iteration of its web browser, Apple aims to shoot down aggressive web practices that hamper user experience, while also adding tons of under-the-hood features. The new Safari also promises to bring increased stability, speed and power efficiency.

Here’s everything you need to know about Safari 11.

We’ve spotted a bunch of killer iPad deals this week, including one on the 9.7-inch iPad Pro. You’ll find those hot buys, plus a free year of iPhone service and more, in this week’s grab bag of best Apple deals.

Ever wonder what it feels like to be a Godzilla-sized monster traipsing around the skyscrapers of New York City? Well, with iOS 11 now you can.

Apple has subtly added a cool new virtual reality mode in Apple Maps with the release of iOS 11 that lets users explore 3D models of some of the world’s most popular cities. The new feature is powered by Apple’s new ARKit, allowing you to walk around your house and tilt your phone camera around to visit different parts of the city.

Watch the crazy new feature in action:

Damon Rose is 46, and has been blind since he was a teenager. In 2012, the iPhone changed his life.

Rose, a senior broadcast journalist at the BBC, uses GPS to get around unfamiliar areas, with an earbud stuck in one ear, and uses a third-party app that tells him what shops he’s walking past. It’s “amazingly helpful,” he told Cult of Mac. “I can look at menus on restaurant websites while I’m sitting there with my first drink of the evening,” instead of having the waiter read out the menu.

The iPhone might not have been the first phone with accessibility features, but it was certainly the first popular pocket computer to be easily useable by the blind and the hearing-impaired.

Fashion designer Issey Miyake, creator of Steve Jobs’ iconic mock turtleneck, is launching a very similar shirt. Called the Semi-Dull T, it will go on sale next month for $270.

Although not exactly the same, the new creation looks close enough to the original to inspire a strong sense of déjà vu.

Boomboxes were a big deal when they first came out. Suddenly, anyone could take big sound around wherever they went. Even now in the age of Bluetooth and streaming, it’s hard to go wrong with a solid portable speaker.

Developers are already finding some incredible uses for ARKit that will change the way we do things with our iPhone. In the impressive concept below, one product designer shows how awesome AR maps could be used by Airbnb to show guests around their accommodation.

The operating system that powers the iPhone has undergone radical changes since Apple launched the device 10 years ago.

As part of Cult of Mac’s collaboration with Wired UK to mark the 10th anniversary of the iPhone, we took a look at the evolution of iOS, from a simple touchscreen operating system lacking key features into a true computing behemoth with more tools than any one user could possibly need.

Thanks to Apple’s engineering magic, the iPhone has long outpaced its Android-powered rivals.

In real-world speed tests, the iPhone can blaze past high-end competitors from the likes of Google, Samsung and LG, despite slower processors and less RAM. But not anymore. We finally have an Android device that packs more power than the iPhone 7 — and that’s the OnePlus 5.

Whether Apple will be able to deliver on the rumor that it will be embedding its Touch ID fingerprint sensor beneath the display of the iPhone 8 remains to be seen.

However, a new demo coming out of the currently-happening Mobile World Congress Shanghai 2017 demonstrates that it is indeed possible — with Qualcomm showing off ultrasonic technology that allows fingerprint unlocking even through OLED displays.

You don’t have to visit a Foxconn factory to see an iPhone built from scratch.

Visit China’s black market and you’ll meet traders with the components, tools, and know-how to build you a working handset for a fraction of the price you would pay Apple. The whole process is complete by the time you’ve finished your coffee.

Apple Music and chill, anyone? Apple has started rolling out a new Apple Music feature called “My Chill Mix,” designed to select music from the songs and genres you dig and present them to you in a calming playlist.

Apple is making more revenue off the App Store alone in 2017 than it did in all of 2007, according to a new study that analyzed Apple’s money-printing app empire.

When the iPhone launched in 2007, Steve Jobs absolutely refused to let third-party apps on his beloved device. Fast forward ten years later and not it’s not just hard to imagine the iPhone without the App Store. It’s hard to imagine Apple being as profitable without it.

Updated 27 June, 2017: This post now includes details about the iOS 11 public beta.

Apple’s Worldwide Developers Conference keynote this June was so packed that even two-and-a-half hours didn’t seem like enough time. And yet the biggest announcement wasn’t new hardware, or a new app. It was an update.

Specifically, the iOS 11 update for the iPad, which turns Apple’s tablet from little more than a big iPhone into a full-featured touchscreen PC. In one go, Apple showed that it is still full-steam behind the iPad, and that a desktop-class touchscreen computer doesn’t have to actually run a desktop OS, like Microsoft’s Surface.

If you jumped into the future and upgraded to a beta version of iOS 11, but now found the cutting-edge software a bit too rough around the edges, don’t panic. Downgrading from iOS 11 back to the more familiar (and totally stable) iOS 10.3.2 isn’t difficult. All you need is a Mac or PC running iTunes.

If you’re worried about losing data, that’s completely avoidable! Just follow our how to downgrade from iOS 11 video, below and your iPhone or iPad will be back to normal in no time.

The iPhone is turning 10 years old this week and we’re ready to celebrate with more coverage and insight than any Apple fanboy could ever want. Every day through June 29, we’ll be publishing a batch of stories focused on the greatest device Apple’s ever made.

Cult of Mac is collaborating with Wired UK for the 10th anniversary of the iPhone. We’ll run down some of the device’s biggest innovations, failures and what’s in store for the future.

Check out what we’ve written so far:

Apple’s retro IIc computer that was released in 1984 has been obsolete for 30 years, but an NYC-based illustrator has just proven that it is still capable of creating amazing stuff, if you’re willing to put in the time.

Animator Wahyu Ichwandardi unveiled his Apple IIc masterpiece on Twitter by re-creating the latest Star Wars: The Last Jedi trailer in using software from the early 80’s.

Prepare to be blown away:

As the iPhone turns 10 years old this week, the Apple’s long streak of dominance makes it seem like iPhone will rule the tech world for the forseeable future. Nothing last forever though, so what could the iPhone look like in 2027 when technology is more seamlessly embedded in our lives?

Cult of Mac is collaborating with Wired U.K. all this week for an in-depth look at the iPhone’s lasting impact and possible future. Tech experts that Wired talked to are pretty optimistic that the iPhone will still exist in some form 10 years from now. But interacting with it will be completely different.

Sometimes you need an app to perform a certain task, but you don’t know where to find it. With the latest version of Setapp, you can get personal, hand-picked app recommendations based on how you use your Mac.

Finding the perfect software has never been easier!

Greenpeace has launched a new campaign, seeking signatures to push Apple and other device makers to make more repairable, longer-lasting products to cut down on electronic waste.

In partnership with our friends over at iFixit, the campaign casts a critical eye over 40 different devices made between 2015 and 2017, and then assesses them according to how repairable each one is.

Buying a birthday present for your boss can seem impossible. But the friends and co-workers of MacPaw CEO Oleksandr Kosovan — a diehard Apple fan — saw an opening after he bought a treasure trove of vintage Macs to create a museum at his company’s headquarters.

MacPaw’s mini Apple museum, filled with vintage gear auctioned off by fabled Apple repair shop Tekserve, contained no iPhones. Leaving out the smartphone that changed the world seemed like a glaring hole in a collection that otherwise did a good job of showing Apple’s role in revolutionizing personal computing.

Just three weeks after presenting iOS 11, and making the first iOS 11 betas available to developers, Apple has released a public beta of the next iPad and iPhone operating system. That means that anyone, including you, can sign up, download and run iOS 11 public beta on your iPhone or iPad. Doing so is super easy. Here’s how:

Apple has begun selling refurbished models of the Apple Pencil at a discount. iPad Pro owners in the United States can save a pretty penny when picking up the best stylus available for their tablet — but it’s still not the most affordable.