While there’s much anticipation for an Apple October product launch event, something happened Tuesday to make one less likely.

But don’t worry: Mac notebooks and desktops with the M4 processor are still expected to premiere soon. Just maybe more quietly.

Apple TV+ made up 8% of the U.S. streaming market in the third quarter, down slightly from the previous quarter, according to analysts.

While only a modest drop, the streaming service had been just behind some of its rivals, including Disney+ and Hulu. It’s now farther back.

The acclaimed Emmy and BAFTA Award-winning spy drama series Slow Horses, starring Academy Award winner Gary Oldman, gallops toward a green-lighted sixth season even as season 4 just concluded October 9, Apple TV+ said Tuesday. This continues a trend. Season 5 won approval right after the season 3 finale — well before season 4 aired. And it also makes Slow Horses the streamer’s longest-running show by number of seasons. Though admittedly, at six episodes apiece, they’re not long seasons.

“Audiences around the world have fallen in love with the Slow Horses, and I’m delighted that Gary Oldman will be leading this star-studded cast on another acerbic and action-packed adventure,” said Jay Hunt, creative director, Europe, Apple TV+.

The new iPad mini (7th generation) came out Tuesday, and other new models are likely to follow soon — but, as usual, the biggest savings are in older models, including current Amazon deals on iPads. Right now you can get some pretty serious discounts at Amazon on a variety of iPad models, including M4 iPad Pro, M2 iPad Air, 9th- and 10th-generation iPads and the previous iPad mini (6th generation). Some models are $200 off! See below. And it’s not just iPads, but Apple Pencils and iPad keyboard cases, too.

The iPad mini 7, the first new version released in three years, offers support for the AI features dubbed Apple Intelligence. Plus, the tablet comes with a significant jump in storage capacity and supports the new Apple Pencil Pro. Otherwise, it is very similar to its predecessor. That includes sticking with the same prices.

“There is no other device in the world like iPad mini, beloved for its combination of powerful performance and versatility in our most ultraportable design. iPad mini appeals to a wide range of users and has been built for Apple Intelligence, delivering intelligent new features that are powerful, personal, and private,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing.

Apple came extremely close to becoming the top smartphone vendor in Q3 2024. Reportedly, iPhone shipments reached a record-high in the quarter.

Despite tough competition, Samsung retained its top slot in the worldwide smartphone market.

Apple will purportedly expand the iPhone’s support for digital car keys in the Wallet app to more brands. The new additions will include select Volvo, Polestar, and Audi vehicles.

Currently, the feature only works with BMW, BYD, Hyundai, RAM and Mercedes-Benz vehicles.

Those tiny, cryptic symbols on clothing tags and car dashboards can confuse anyone. However, your iPhone camera can quickly decipher the meaning of laundry symbols and dashboard icons. You don’t need to look up a guide or Google their meaning. Just take a picture and your iPhone will tell you.

While in my testing the iPhone didn’t identify every single symbol, the feature will do in a pinch. And if you want to use a third-party app for the best possible results, I can recommend two that I found on the App Store that can help you.

At just $16, this versatile keychain charger is a crazy-good deal. If you want to ensure your iPhone, Apple Watch and AirPods remain juiced up and ready no matter where you go, this portable charging solution is a must. There’s nothing more portable than this 2-in-1 Wireless Keychain Charger, which can efficiently charge both an iPhone, Apple Watch and AirPods no matter where you are.

It’s small enough to fit in a pocket. And for a limited time, it’s available at a pint-size price, too. Through March 10, it’s on sale for only $15.19 with code ENJOY20.

This week on Cult of Mac’s podcast: new Macs and iPads are coming soon — but the MacBook Pro is already here! It’s the biggest leak since the iPhone 4.

Also on The CultCast, Apple silicon modems are back on the table, our hands-on with Apple Intelligence and the scoop on Apple’s new update strategy.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Coding with Magic Mouse? Apple’s sleek input device has plenty of haters of all stripes. But at least one developer, who works with an M1 Max MacBook Pro, loves it. And perhaps even more surprisingly, he detests the mouse that is surely Magic Mouse’s biggest competitor, given how it shows up in most of the setups we cover.

Apple reportedly wants to repurpose some of the technology that went into its Vision Pro headset for simpler products. That includes a pair of smart glasses plus AirPods with IR cameras.

These could launch in 2027, with additions to the Vision headset line coming before then.

Do you know where your data is? Don’t get us wrong — the cloud isn’t going anywhere anytime soon. But if you want reliable backup you can always access easily, or just a more convenient way to free up storage space, you might consider a physical drive like this affordable 256GB SSD.

Thanks to the slim profile of the Mini Ultra Portable 256GB SSD, you can store your files, photos and other media comfortably and take it just about anywhere. For a limited time, this invaluable accessory costs just $43.99 (regularly $139).

The new Soundcore Liberty 4 Pro wireless noise-canceling earbuds are the flagship of Anker’s Soundcore earbuds lineup, promising and delivering great sound and high-end features at a more accessible price point than some competitors, like AirPods Pro 2. After putting the Liberty Pro buds through their paces in various scenarios, I’m happy to recommend them for most users in this Soundcore Liberty 4 Pro earbuds review.

And that nifty new charging case with display screen and touch bar is pretty cool. But it’s a bit of a gimmick because it doesn’t do anything you can’t do with the app or touch controls. That said, most earbuds charging cases don’t have those features at all (yet).

In the The Last of the Sea Women documentary, the way of life of South Korea’s haenyeo, or sea women of Jeju Island, is disappearing. But it won’t happen without a fierce fight from the grandmother-warrior divers, often called “real-life mermaids,” and a younger generation of helpers, according to the trailer Apple TV+ dropped Thursday.

The documentary film from producer Malala Yousafzai and director Sue Kim premieres on Apple TV+ on October 11.

Update: Documentary film The Last of the Sea Women started streaming on Apple TV+ Friday. Reviews seem to say this one is a keeper, like a pearl found in an oyster.

Whether Apple launches the M4 MacBook Pro at a glitzy press event or a quiet press release, the next-generation macOS notebook is undoubtedly mere weeks away — probably reaching customers on November 1.

Here’s what to expect from the late-2024 MacBook Pro when it gets upgraded with the new Apple M4 processor.

Apple’s cheaper, lower-end Vision headset might reportedly arrive as early as 2025. It will seemingly cost around $2,000 and make several compromises to reach the lower price tag.

The Cupertino company is also “considering” launching its own pair of smart glasses in 2027 alongside AirPods with cameras.

You know that shiny new iPad mini you’ve been eyeing on Apple’s website? Yeah, the one with the gorgeous display and even prettier colors. What if we told you that you could get it here for $219 less?

Yeah, Cult of Mac Deals has a refurbished iPad mini 6 for $429.99.

You know Siri, right? While she might be a tremendous help for sending a text while your hands are full, she gets confused when you ask her to do much more than that. Like creating a pitch deck for your startup? Forget it.

You’ll need a much more specialized AI tool for that. PitchBob is like Siri on steroids, helping you create a pitch from a stack of questions — now $49.99 for a lifetime subscription.

After eight months of using my Apple Vision Pro, I’ve found it immensely useful for my writing work. I try to spend as much time writing with my Vision Pro as possible.

There’s still a lot I have to do on my Mac — but the work I can do from the Vision Pro is so good that I can’t wait for the platform to develop and grow even further.

Watch our video or keep reading to learn how.

You can set up your Apple TV to control volume on a separate sound system, like a sound bar. It may not work out of the box, but poking around in Settings, you can use the convenient volume buttons built into the Siri Remote.

If you have a separate sound system or an older television, the volume buttons on your Apple TV remote may not work directly. You don’t have to keep two or three remotes sitting around — you can make it all work from just one. It just takes a little setup. 

A revered London journalist’s life seems picture-perfect at the start of the new trailer for Apple TV+ psychological thriller series Disclaimer. But by the end of the trailer, she stands on the precipice of ugly ruin.

Created and directed by five-time Academy Award winner Alfonso Cuarón, Disclaimer stars Cate Blanchett as the journalist, Sacha Baron Cohen as her supportive husband, and Kevin Kline as a man bent on destroying her by revealing “the truth.” The trailer for Disclaimer, released Tuesday, looks seriously enthralling. The show premieres October 11 on Apple TV+.

UPDATE: Alfonso Cuarón’s Disclaimer series started streaming Friday on Apple TV+. Reviews seem mixed, to say the least. One reviewer called it “the best TV show of the year” while another damned it as a “flaccid, pretentious slog.” You better watch it and make up your own mind.

What to do with your old phone? If it’s an iPhone, there’s a good chance you can resell it. But a market analyst firm reports that a significant percentage of Androids get pitched out because they aren‘t worth anything. They apparently can’t even be given away.

One result is that not very many Androids are resold. The rate is about half that of iPhones.

The trailer for Slow Horses season 5, coming to Apple TV+ in 2025, didn’t drop on YouTube or on the Apple website, per usual. Instead, the teaser for the darkly funny espionage thriller’s next season is tacked on to the end of the season 4 finale on Apple TV+, which aired Wednesday. But we found the trailer in standalone form on a magazine website, included below.

This time, Slough House IT guy and arrogant doofus Roddy Ho, played by Australian singer and actor Christopher Chung, is at the center of the action. And River Cartwright (Jack Lowden) and Louisa Guy (Rosalind Eleazar) share an awkward kiss for some reason.

Run by a software developer, today’s M1 Pro MacBook Pro setup doesn’t just rock two external displays. It also features a very cool input-device duo — the mouse we see more than any other in setups, which is the Logitech MX Master 3S wireless mouse, and the super-cool NuPhy Air96 V2 Wireless Mechanical Keyboard.