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Siri’s ready for an AI upgrade [The CultCast]

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An image of the Siri logo with the words
When will Siri get that long-overdue brain transplant?
Image: Cult of Mac

This week on Cult of Mac’s podcast: With the many AI-powered features reportedly coming in iOS 18, a Siri revamp sounds possible — and promising! We talk about OpenAI’s startlingly good GPT-4o demos and wonder if Siri will ever amaze us like that.

Also on The CultCast:

  • Who will be Apple’s next CEO? Cupertino reportedly has a couple familiar faces on its short list.
  • New features in iOS 17.5 are … OK. However, some of the accessibility features coming later this year — including Vision Pro-style eye tracking for iPhone — look pretty incredible.
  • Those rumors of future folding iPhones just won’t stop.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

OpenAI’s amazing GPT-4o could be the next Siri

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OpenAI GPT-4o
The new OpenAI GPT-4o AI-powered chatbot might be part of iOS 18 and macOS 15.
Image: OpenAI

OpenAI’s GPT-4o, a new version of the company’s artificial intelligence chatbot, is a significant step forward from its predecessors. Demonstrations show the AI interacting with users in ways that seem startlingly human.

Unconfirmed reports indicate Apple and OpenAI are negotiating a deal that would build some version of GPT into iOS and macOS.

How does Apple use AI and machine learning?

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Siri on an iPhone
Apple takes a different approach to AI from many of its competitors.
Photo: Ste Smith/Cult of Mac

As artificial intelligence and machine learning become mainstream in business, large tech firms like Amazon and Facebook look to introduce AI features that transform the way we engage online through predictive purchase models and other algorithmic means. But how does Apple use AI?

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In contrast to competitors’ high-profile activities, Apple lays low on the AI revolution. In fact, the company scarcely mentioned AI at all until recently. You’d be forgiven for thinking Cupertino might not even be involved in the buzziest tech around.

But it definitely is. Apple’s business teams are cooking up many AI and ML opportunities. Still, Apple takes on AI challenges from a different angle with a more intuitive approach. Let’s look behind the scenes at the world’s largest tech company to see how tomorrow’s ideas are shaping today’s products.

Best and worst of 2023: The CultCast’s year-end wrap

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Best and worst of 2023: The CultCast episode 627 year-end wrap.
Let's go out with a bang, shall we?
Image: Cult of Mac

This week on Cult of Mac’s podcast: Since Apple and the rest of the civilized world is taking a holiday break, we’re spending the majority of the show on our final picks for the best and worst of 2023.

Also on The CultCast:

  • The U.S. ban on the import and sales of Apple Watch takes another weird twist.
  • Former Apple design chief Jony Ive lures another former colleague away from Cupertino. This time, the goal is to build AI hardware for OpenAI.
  • Amazon Prime Video’s plan to add commercials is a major bummer.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Jony Ive and OpenAI plan to build ‘iPhone of artificial intelligence’

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Jony Ive left Apple in 2019 and founded design firm LoveFrom.
Jony Ive left Apple in 2019 and founded design firm LoveFrom.
Photo: Vanity Fair/YouTube

Former Apple design chief Jony Ive and OpenAI are trying to raise $1 billion to build the “iPhone of artificial intelligence,” according to a new report.

The article builds on previous media items about Ive brainstorming with OpenAI CEO Sam Altman on the project.

Opera for iOS adds AI browsing

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Now you have another option for using AI on your iPhone.
Now you have another option for using AI on your iPhone.
Photo: Opera

The Opera browser for iOS now features an artificially intelligent assistant created in collaboration with OpenAI. Opera calls it Aria, and says it “offers you a cutting-edge generative AI service for free.”

Similarly to other such tools, Opera integrated its AI into the browser and makes it free to use once you opt in.

Want to torture telemarketers? Sic an AI phone bot on ’em.

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The phone bot talks to telemarketers so humans don't have to.
The phone bot talks to telemarketers so humans don't have to.
Photo: Mart [email protected]

People don’t answer the phone as much they used to, especially because they can usually see who’s calling. But if you have a history of hating telemarketers’ tenacious harassment, now you can get some payback.

A new report points out you can hire a phone bot that uses artificial intelligence and voice cloning to keep those unwanted callers tied up until they give up and hang up.