Apple’s AirTag sales pitch is that you can attach the item tracker to your keys and you can find it with your iPhone, whether it’s in the couch or Canberra. That’s true, but the wireless range of these gizmos is so limited that finding a nearby AirTag in the next room isn’t easy as it should be. And the hardware is missing an obvious feature.
I’m a long-time user of rival Tile trackers. I was expecting Apple’s offering to be significantly better. In reality, both have their strengths. And Tile comes out ahead in some critical ways.