If you’re in and about New York after June 13 you’ll have an extra Apple Store to check out, since that marks the date when Apple will open its new retail location on Manhattan’s Upper East Side.
Signage was put up overnight, revealing that customers have just over two weeks to wait until construction is finished on the impressive 4,000-square foot upmarket retail outlet.
Not that everyone’s happy about it, of course.
Located at 940 Madison Avenue, Apple’s Upper East Side store has been criticized by local residents who are concerned that it will lower the tone of the area.
Even would-be positive benefits of having an Apple Store near by have seemingly rubbed some people the wrong way.
“To attract more customers, the Apple stores hold regularly scheduled daily workshops and other events, such as classes on the use of its movies, creation of ‘icloud’ accounts, and development of soft-wear [sic] programs,” one complaint letter reads. “In a world that is becoming covered in code, there is no telling how extensively Apple will develop in the future, or at what expense to its ‘neighbors.’”
Apple’s being more flexible than usual, though, by promising private shopping for customers and earlier closing times of 8pm Monday-Saturday and 7pm on a Sunday.
The 1921 building has been under renovation by Apple since October 2014.
Source: MacRumors
Luke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He’d like you a lot if you followed him on Twitter.
