Nothing sells like a sequel.
A decade after Burger King choked out Subservient Chicken, the bizarre fast food mascot is poised for a comeback. The wacky dude in a chicken suit, who magically submitted to the Internet’s commands in one of the weirdest and most successful viral-marketing campaigns ever, will return with a clucking vengeance Wednesday with a short film “chronicling the rise and fall of internet celebrities,” according to Advertising Age.
In some ways, it’s perfect timing: Sequels and viral magic have become staples of marketing and pop culture. But can the burger chain recapture the glory of its 2004 campaign, which racked up more than a billion views with its camgirl-inspired creepiness? While we’re waiting to find out, here are 15 bizarre brand mascots that demand a reboot.
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
