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Welcome to iPhone Day 2016.

Months of rumors and leaked parts finally culminate today at the Bill Graham Civic Auditorium in San Francisco, where Apple CEO Tim Cook and his merry gang of techno wizards are expected to unveil some new iPhones and Apple Watch.

Cult of Mac is set to liveblog the festivities today. We’ll be mixing real-time details and analysis with all the dull wit and pithy snark we can muster for what is expected to be one of the “most boring iPhone updates” ever. The event starts at 10 a.m. Pacific, but we’ll be getting started well before that.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the possibility of some new AirPods.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the iPhone 7 event liveblog below.

Ding-dong! The 3.5mm headphone jack is dead — but, boy, did we get some sweet new AirPods in return.

Unveiling new wireless AirPods at today’s Apple keynote, Phil Schiller described a “magical” new audio experience, and proclaimed that Apple is working toward a, “vision of how audio can be.”

And listening to him talk, it’s hard not to think he’s got a point!

The next generation of iPhones has finally arrived. And while they may look a bit boring on the outside, Apple has packed some game-changing features on the inside.

Apple is set to unveil the iPhone 7 and iPhone 7 Plus at an event today, but scooped itself by tweeting an image of the new devices before they even hit the stage. Yes, the headphone jack is finally dead. But Apple added some insane new features like a dual-lens camera, a sleek new Touch ID button, a water-resistant shell, and a couple new things no one expected.

Apple Watch Series 2 has finally landed, and while it may look almost identical to its predecessor, it comes with some significant improvements that make it worth the upgrade.

Fans can look forward to a faster processor, Apple’s brightest display yet, greater water-resistance, and a built-in GPS. There’s also a stunning new ceramic model.

Yes, you read that correctly. Nintendo is finally bringing a Super Mario game to iPhone, it confirmed during Apple’s iPhone 7 keynote this morning.

It’s called Super Mario Run, and it’s designed specifically for touchscreen devices. It’s the first Mario game you can play one-handed, Nintendo says, and it will hit the App Store in time for the holidays this year.

The iPhone 7 and iPhone 7 Plus are set to be unveiled in just a few minutes in San Francisco, but Amazon has already spoiled a lot of the details by posting its specialized page for iPhone 7 cases.

Check it out:

Based on Apple’s usual ways of doing things, the iPhone 7 won’t be in the hands of customers until Friday, September 16, but that doesn’t mean they’re not yet in transit.

In fact, a new report claims that as of Monday this week a total of 371,000 units of next generation iPhones have already been shipped by Foxconn through customs in Henan province, China. These handsets are reportedly on their way to the U.S., UK, Netherlands and Italy.

The Apple Online Store has temporarily gone down in advance of today’s Apple keynote.

When it returns, we’re expecting to see a new iPhone 7 and iPhone 7 Plus, Apple Watch 2, and potentially more — although you won’t be able to order them right away.

Tim Cook is going to disappoint a bunch of Apple fans.

The iPhone 7 and iPhone 7 Plus are set to take the stage at the Bill Graham Civic Auditorium tomorrow, but what Apple fanboys really want today is some new MacBooks.

A recent batch of trademarks filed by alleged Apple shell companies may have just hinted at a bunch of new products and features to be revealed soon, including something called an “Iris Engine.”

It’s that time again! Apple has scheduled its iPhone 7 keynote event for Wednesday, September 7, at 10 a.m. Pacific. The call, which will be broadcast live from Bill Graham Civic Auditorium, will see Tim Cook and friends reveal the new iPhone 7 and iPhone 7 Plus, as well as possibly discuss several other products.

The wireless future won’t be cheap if you want to listen to music on Apple’s upcoming Bluetooth earbuds.

Apple’s long-rumored AirPods could be revealed at tomorrow’s keynote for the iPhone 7 and according to one of the best Apple analysts in the game, they’re going to cost more than a set of Beats headphones.

Apple is set to take the stage at the Bill Graham Civic Auditorium in less than a day, but some of the biggest surprises of the iPhone 7 keynote have already been revealed.

While Apple usually comes out with a generational leap for the iPhone every two years, this year’s update is expected to have some of the most boring and controversial changes ever made. Get ready to get your dongle on, because the iPhone 7 is ready to rock.

Here’s what Apple will reveal:

CNBC’s Jim Cramer has been very bullish about AAPL in the past, but he’s not sounding so sure about the iPhone 7. In fact, on CNBC’s Squawk on the Street show this morning, Cramer said that there was the “least amount of hype” ahead of tomorrow’s Apple event for any iPhone debut he could remember.

“The press ahead of this is like unless you’ve cracked your screen, you’re not going to buy it,” Cramer said, referring to the iPhone 7.

Tim Cook may believe China is Apple’s future biggest market, but that belief is challenged by new data showing the iPhone’s market share in “urban China” continues to decline.

The iPhone fell 4.4 percentage points to 14.3 percent for the three months ending in July, according to the latest figures from Kantar Wordpanel ComTech. Android, by comparison, rose 5.6 percent to a dominating 85 percent during that same time period, representing an all-time high for Google’s mobile OS in China.

The Apple Watch 2 is going to pack a much bigger battery if you believe a new video, which purports to show off the body of Apple’s next-gen smartwatch. Fortunately, the bigger battery is not going to make the device any thicker.

Check it out below.

September 6, 2007: Apple deals with its first iPhone PR crisis, when early adopters complain about the company dropping the price of its new smartphone by $200 just two months after introducing it.

In response, Steve Jobs offers affected customers $100 credit which can be used toward the purchase of any Apple store product. “Our early customers trusted us, and we must live up to that trust with our actions in moments like these,” he writes.

Apple’s upcoming iPhone 7 series will deliver even greater 4K video recording at 60 frames-per-second, according to a new report. Both devices are also expected to offer Force Touch home buttons and new SIM trays designed to block out water.

Demand for the iPhone 7 is expected to be higher than many people expected, and Apple suppliers are taking on more employees to accommodate.

According to a new report, Foxconn is so desperate to employ new people to work on its production line that’s it been offering bonuses of more than $200 to any employees who can recommend other workers qualified for the job.

Purported benchmark results for the upcoming iPhone 7 Plus reveal Apple’s next-generation A10 processor could be a big improvement over last year’s A9. Despite maintaining only two cores, the A10 achieves significantly higher scores in single- and mulit-core tests.

After insisting nobody wanted a stylus, Apple went ahead and made the best one money can buy. It’s the perfect companion to iPad Pro if you like writing and drawing on touchscreens, but will it ever be compatible with iPhone? One interview with Tim Cook seems to suggest so.

Samsung’s most successful smartphone launch quickly turned into its most miserable last week when it announced a worldwide recall of the Galaxy Note 7. The South Korean company has now confirmed that the move will cost a “heartbreaking amount” of money.

JK Scheinberg, the Apple engineer who worked more than 20 years with the company and persuaded Steve Jobs to port the Mac from PowerPC to Intel processors, was reportedly turned down for a Genius Bar job at the Apple store.

Apple is seemingly confident that the iPhone 7, set to make its first appearance this week, will be a big hit.

The evidence? According to a new report, it’s just upped orders for the handset by an impressive 10 percent.

Jeroen Dijsselbloem, president of the eurozone’s finance ministers, has accused Apple of “[failing] to grasp” the public outcry concerning tax avoidance by multinational corporations.

He was referring to last week’s landmark decision, which handed Apple an enormous tax bill of 13 billion euros ($14.52 billion), based on its supposed underpayment of taxes in the Republic of Ireland. Apple paid a reported 0.005 percent tax on its European profits in 2014.