Whether it’s its new heartwarming Christmas ad or its giant iPhone 7 billboards, Apple frequently leads the way on both quality and quantity for its advertising.
But according to Apple’s most recent 10-K annual report, recently filed with the SEC, it’s no longer revealing what it spends to get to this point.
We’re all expecting Apple to deliver something spectacular for the iPhone’s tenth anniversary next year, but what comes after that? According to some analysts, it will be a “decade-long malaise” that will cause Apple to fall.
Jony Ive’s vision for Apple stores includes plenty of live trees, so who can be surprised that the “Christmas tree” he and BFF Marc Newson designed for a swank British hotel turned out to be a minimalist fir with not a bauble in sight?
Unusual as it is, Ive and Newson’s creation is far from the most offbeat reimagining of festive firs in Claridge’s history. Check out previous Claridge’s Christmas trees, which range from truly ostentatious to totally bizarre.
Sources in Apple’s supply chain have corroborated claims that the company will launch a 10.5-inch iPad in 2017.
The device is thought to be aimed at the enterprise and education sectors, where the 9.7-inch iPad is considered too small and the 12.9-inch iPad Pro is too expensive.
The best shopping week of the year is finally here! Score some all-time price lows on iPads, iPhones and more.
Bid goodbye to your free time because Microsoft just brought Solitaire, arguably its greatest creation, to Android and iOS.
The game has been a staple of the Windows operating system for 25 years and boasts 119 million players on Windows 8 and Windows 10 alone. Now it’s jumping to third-party platforms for the first time ever.
My shiny new MacBook Pro finally arrived. What kind of YouTube channel would Cult of Mac be running if we didn’t film a MacBook Pro with Touch Bar unboxing?
In today’s video, I open up my new space gray laptop, fire it up for the first time, and record my first hands-on impressions. Check it out below.
Samsung’s desperate to boost Galaxy S7 sales following the death of the Galaxy Note 7, so it’s turning to Apple (again) for inspiration.
The South Korean company is planning a “glossy black” version of its flagship smartphone that will take on the insanely popular jet black iPhone 7.
If you watched the most recent Mac media event, you already got a preview of Final Cut X — thanks to the on-stage demo showing how it worked in conjunction with the MacBook Pro’s new Touch Bar. But there’s a whole lot more to the Final Cut Pro 10.3 update than that.
To check out what you’ll find in the latest update for Apple’s video-editing software, check out our comprehensive video below.
The rumored decision to adopt a glass chassis for the next-generation iPhone is reportedly fueled by a desire to improve wireless charging, another key feature supposedly coming to Apple’s 2017 phone.
The report comes from notable Apple analyst Ming-Chi Kuo, who claims that all 2017-era iPhones will boast the long-awaited wireless charging tech.
Tim Cook and President-elect Donald Trump haven’t exactly seen eye-to-eye on a number of issues previously.
However, during yesterday’s meeting with The New York Times editorial board, Trump revealed news about a recent phone conversation he had with Cook, containing details Trump thinks Apple has reason to “be happy about.”
If you’re ready to upgrade your iPad this holiday season, make sure you sell your old iPad to us first. Cult of Mac’s Apple gear buyback program can get you more for your outdated and even busted devices than companies like Gazelle, Walmart, Best Buy and even Apple.
We’re also offering a special Black Friday bonus. Just enter “blackfriday” on Cult of Mac’s buyback pagefor $15 extra on every trade-in.
Amazon is reportedly looking to bring live sports streaming to Prime subscribers. The retail giant is said to be in talks with a number of major sports organizations like the NBA, MLB, and NFL over rights to show live games.
A short, 5-second MP4 video is circulating online which causes iPhones to freeze and lock up, with the only way around it being to perform a forced reboot of the device.
The video originates from the Weib video-sharing app Miaopai. The video doesn’t immediately cause your iPhone to crash, but around 10 second after watching it you’ll notice that your iPhone starts to slow down, before freezing completely.
It’s time for us to use our favorite headache-inducing gif again as Apple has released its latest set of diversity figures, showing how Apple’s push toward a more representative diverse company is coming along.
The results? That white males continue to dominate the upper ranks of the company, but further down the ladder things are changing much faster — and 54 percent of new hires in the U.S. come from minority backgrounds.
Vending machines that advertise Apple Pay can provide a big boost in revenues, according to a new study.
During its six-month long study, USA Technologies Inc discovered that vending machine customers are 135% more likely to pull out their iPhones to pay if digital advertising for the payment method is presented at the point of sale.
Apple has started shipping out the new MacBook Pro with Touch Bar to customers in the U.K. and the rest of Europe.
Those who places an order before shipping dates slipped started to see their order status change to “preparing for shipment” on Monday, and many are reporting their new machine has now shipped this morning.
Looking to save yourself some cash on Apple’s new MacBook Pro? You could be in luck. The company is teasing a one-day shopping event for Black Friday that could bring tasty discounts on its latest products.
Apple’s cool, noir-esque minimalist billboards for the iPhone 7 can be seen all over the world, but is this one the biggest yet?
Spotted by well-known former Apple evangelist Guy Kawasaki during a trip to Istanbul Dubai, the giant iPhone billboard stretches virtually the entire length of a pair of impressively tall towers.
Well, that’s one way to grab people’s attention!
Samsung really dropped the ball with the Galaxy Note 7, but according to a new survey, fans haven’t lost faith in the South Korean company.
In fact, Samsung’s fans are just as loyal as Apple’s, with 91 percent saying they would buy another Samsung smartphone again.
The jury is still out on whether the Touch Bar will become a useful tool, but one clever coder has already discovered that it’s absolutely terrible for playing video games on.
The Touch Bar on the new MacBook Pro is officially the latest absurd piece of tech to run Doom. Apple’s guidelines specifically bans games from running on the Touch Pad but that didn’t stop a developer from porting it onto the narrow screen that’s only 60 pixels heigh.
Check it out:
Instagram announced two new features Monday that gives users more privacy controls while letting them be spontaneous with only the followers they choose.
Live Video will be added to Instagram Stores to let users connect in the moment with a live story that disappears from the the app after your broadcast. Instagram also is giving users the ability to send photos and videos that disappear from your friends’ inboxes after they have seen them – and you will be alerted when a user sees it or takes a screen shot.
Apple is sending a message of unity this Christmas season with a new ad that features an unexpected guest: Frankenstein’s monster.
The heartwarming ad starts with Frankie in his little cabin in the mountains, recording music on his iPhone. Then the misunderstood monster makes his way down to a little village to unleash a surprise none of the locals were expecting.
Check it out:
Publisher Pierre Le Govic turned his mission into the company name. Out of the Phone seeks to liberate the beautiful photographs being made today by smartphones.
His Paris publishing house has produced coffee table-worthy books of some of the best photographers documenting the world with their phones. Now Out of the Phone wants to make it easy for everyone to preserve their work with a tangible book.
Apple has disbanded the division dedicated to developing its Airport wireless routers, claims a new report.
The product line — which spawned the AirPort Express, AirPort Extreme, and AirPort Time capsule, which Apple continues to sell — hasn’t been updated since 2013.