Apple’s new ad for the iPhone 7 will have you missing the warmth of summer.
The funny new ad shows off the iPhone 7’s new stereo speakers and waterproofing in a scene that follows an old man at the pool. Titled “Dive.” the ad leads up to a dramatic conclusion when the old man reaches the high dive while blasting tunes.
Check out the new iPhone 7 ad, which debuted on Apple’s YouTube channel today:
Apple’s new Touch Bar looks like the coolest innovation since trackpads, but there’s just one problem: You must buy a brand new MacBook Pro to get it.
It seems inevitable that Apple will eventually bring the Touch Bar to all Macs, so a concept artist created a mockup of what that may look like. It looks like a Touch Bar on a new Magic Keyboard would be even more incredible than on the MacBook Pro.
Take a closer look:
Apple’s stalling autonomous car project caused the company to shift its attention to augmented reality, according to analyst Ming Chi Kuo, who says the company is racing ahead of the competition when it comes to AR.
In a new note to investors, the KGI Securities analyst says Apple’s decision to develop a self-driving platform instead of an entire electric car makes sense. The company will use augmented reality to provide an incredible experience, he predicts.
Almost all of Apple’s own applications will support the MacBook Pro’s new Touch Bar when it starts shipping in a couple of weeks, but not Logic Pro X. Instead, users will have to wait until early 2017 for compatibility, according to a new report.
Apple’s pulled some memorable marketing stunts over the years, particularly in its early days when it was still the underdog fighting against much larger opponents.
With the rest of Silicon Valley desperate to have some of that Cupertino fairy dust, cloud-based team collaboration chatroom Slack published an open letter to Microsoft in today’s New York Times — paying homage to an audacious 1981 publicity stunt by Apple at the expense of IBM.
Android gets a lot of stick for being insecure, but it’s not always deserved. According to Adrian Ludwig, director of Android security, Google’s new Pixel smartphones running the latest version of Android are just as secure as the iPhone.
There are Bluetooth speakers that are shaped like bottles. Then there’s the Bluetooth speaker that needs a bottle to work.
The Cork Speaker attaches right where you might think – at the opening of a bottle – and directs audio into the empty space so that it projects a deep and resonating sound.
If you’re disappointed that the Apple Watch doesn’t boast a built-in camera, you may be interested to hear about a new watch band available for pre-order today.
Called CMRA, the third-party Apple Watch strap boasts a pair of HD camera with the ability for users to carry out “seamless photo and video capture” directly from their wrists.
A few people were surprised to see a 3.5mm headphone jack appear on Apple’s new MacBook Pro laptop, just weeks after the company very publicly discarded the port for its new iPhone 7.
But according to Phil Schiller, speaking in a new interview, it’s not an example of inconsistency on Apple’s part. Instead, it speaks to a much deeper philosophical question on Apple’s part about the difference between mobile and non-mobile devices.
Jordan Ritter owes his success as a software architect and serial entrepreneur to ruthless time and task management. But still, there were times “digital chaos” was kicking his ass.
So leave it to Ritter, who made history with Napster, to kick back. His newest venture, Atlas Informatics, launched a software product he says will give every user a “photographs memory” of their digital lives.
Before there was an Apple Watch, Snake Plissken had a kind of smartwatch that tracked his health. He knew that if his watch hit zero before he could rescue the President of the United States, he could count on the explosives injected into his neck to go off.
But that’s not the point. What matters is that the countdown clock attached to actor Kurt Russell for the 1981 classic Escape from New York would make a really stylish smartwatch today. And you can now own one and wear it as if your president’s life depended on it.
Hulu scored two new partnerships for its upcoming streaming TV service that it plans to use to help cable subscribers finally cut the cord.
Both Disney and 21st Century Fox have agreed to be part of Hulu’s skinny bundle that will allow customers to stream live TV from at least two of the top networks in the US for a monthly fee.
If you’re traveling with your Apple Watch and desperately want to eliminate a cable from your bag, Belkin’s new Valet Charger power pack could do the trick.
With its built-in round magnetic charging module, this 6,700mAh battery pack lets you jettison the single-use cable that comes with every Apple Watch.
The iPhone 8 may not be the only Apple product that gets an OLED upgrade next year.
Apple is reportedly testing new displays for next year’s MacBook Pro and is exploring the use of OLED, which offers lower battery consumption, brighter colors and sharper contrasts.
The new store being built by Apple along the Chicago River is shaping up to be one of the company’s most expensive new locations of 2017.
Apple’s store on the iconic “Magnificent Mile” is being mostly built underground at 401 N. Michigan Ave., but Apple wants the plaza-level entrance to be absolutely fabulous, so it’s going to cost more than $60 million.
One day after launching the first beta of iOS 10.2 to developers, Apple has now made the software update available to public testers.
iOS 10.2 is the first major update for iPhone and iPad users since 10.1 brought Portrait Mode To iPhone 7 Plus users as well as a number of UI tweaks. The new iOS 10.2 beta is slim on new features but does bring 72 new emoji and wallpapers.
Apple just barely revealed its new MacBook Pro, but rumors about the next-generation model are already giving fans something to get excited about in 2017.
The next MacBook Pro will supposedly come with a much-lower price tag, according to one of the most accurate Apple analysts in the biz, Ming-Chi Kuo.
If you had AirPods on your Christmas list, it might be time to cross them off. A new report claims we could be waiting until January next year for Apple’s fancy new wireless earphones to go on sale.
Apple is getting a lot of stick for failing to give users a 32GB RAM option onthe latest MacBook Pro — but there’s a good reason why 16GB is the most you can get.
It’s also the reason Apple needs to start designing its own processors for the MacBook family.
Apple has hired a doctor with expertise in both HealthKit and ResearchKit, who was previously Director of Mobile Strategy at Duke University.
Dr. Ricky Bloomfield will take an as-yet-unspecified position in Apple’s health team.
Forget $9.99 per month — Apple might slash the price of Apple Music subscriptions to better compete with streaming music rivals, most notably Amazon.
According to a new report, Apple could drop monthly subscription prices by as much as 20 percent. The Apple Music price drop would mean a regular subscription would cost users around $7.99 per month, while a family package would go for $12.99.
A teardown of the new entry-level MacBook Pro reveals it to be one of Apple’s least upgradeable laptops.
The good news? Even the Touch Bar-free model includes some nifty upgrades. The bad? From proprietary pentalobe screws that make opening the case unnecessarily difficult to the RAM soldered to the logic board, this isn’t a laptop you’ll be able to upgrade easily.
Apple supplier Foxconn has reportedly started work manufacturing wireless charging modules for the 2017-era iPhone refresh, according to a new report citing an “industry source familiar with the matter.”
Developers received a big batch of beta software updates from Apple today.
New betas for iOS, tvOS, watchOS and macOS are now available, bringing a host of bug fixes and performance updates just one week after Apple released iOS 10.1 with support for Portrait Mode on the iPhone 7 Plus.
You can find some incredible new gadgets on Kickstarter and Indiegogo that often go unnoticed. We’re rounding up some of the best every week to help them get the funding they need to become a reality.
This week, we’ve chosen a stunning aluminum band for Apple Watch, the “world’s smartest” wireless earphones, a smart clock that displays your notifications, and an incredibly intelligent bottle that can rid your water of contaminants.