When the CEOs of Apple, Amazon, Facebook and Google take questions Wednesday from the U.S. House Judiciary Antitrust Subcommittee, they likely will face intense scrutiny of their companies’ business practices. But just how tough will the questioning get?
Scott Galloway, a NYU Stern School of Business marketing professor who wrote the best-selling book The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, thinks he knows what Congress will ask the executives. In a new article, Galloway laid out the questions Apple CEO Tim Cook and the others should expect.