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Brits (and Canadians) finally got to join the iTunes movie party this week, with Apple unleashing movie rentals and purchasing for the two territories. I’d actually been mulling over grabbing an Apple TV for a while (what with my ten-year-old DVD player starting to make strange buzzing and wheezing noises), but decided against it. Instead, I bought a cheap replacement DVD player and an iPod dock, and so I was initially feeling a little irked.

And then I looked at the prices and felt much better. In the UK, rental pricing initially doesn’t seem too awful at £2.49 for old stuff and £3.49 for shiny new films, which is mostly on a par with high-street rental outlets such as Blockbuster and DVD-by-mail companies. However, this is the realm of digital, and so there aren’t as many barriers to business regarding upkeep, location, shipping, and so on. A swift comparison with the US store sees that Apple’s making an extra $2 on library titles and $3 on new releases (the price of which almost doubles during a film’s trip across the Atlantic). Take into account taxes, and the extra profit is reduced, but still pretty hefty. On the plus side, you do at least get a 48-hour window to watch, which is a small added bonus.

However, it’s the purchase price-tags that really have me confused. They come in at £6.99 for library titles and £10.99 for new releases (the latter of which is $14.99—about £7.50—in the US). Even when you add on British taxes, this doesn’t look like a great deal, and with the usual raft of cheap outlets available (HMV, Play.com, Amazon UK), I fail to see how Apple will make a dent in the market with this pricing model.

Commentators are already saying this pricing has nothing to do with Apple (“Blame the movie studios!” “Apple is innocent!” “I wuv Apple and will GET YOU if you write bad things about Stevie!”), and how it’s more expensive to do business in the UK (blah, blah, blah), but this just reminds me of Adobe doubling CS3’s pricing when it goes across the Atlantic and offering a toothy grin in return.

With hardware, there’s now very little difference when taxes are taken into account, and I’m happy for Apple to mark things up a little in case Sterling tanks or the US Dollar rallies. In software, pricing is generally getting better (if you pretend CS3—something of an exception—doesn’t exist), and Apple again is gradually taking the piss less and less with each new release.
So why does the difference in pricing remain in media, when there’s no shipping, no printed artwork, and no shelf-space required? Apple always makes a point about thinking different, but in this case, it looks like the company’s done a quick price-check of its rivals and is thinking exactly the same.

With WWDC on the horizon, and keynote fever ramping up, we thought it might be nice to take a stroll down memory lane. The “One More Thing” timeline below covers every Stevenote we could find, focusing on the “Just One More Thing…” product announcement, with video clips for most of them.

Of course if we got anything wrong, or if you have additions, or clips we don’t have, please let us know in the comments, and we’ll get them added — Enjoy!

Updated: The Live blog is now available here. Bookmark it, and I’ll see you bright and early no ON Monday!

The next great keynote from Steve Jobs at WWDC is this Monday in San Francisco, and I’ll be there live-blogging on behalf of Popular Mechanics. I’ll provide the blow-by-blow account, as well as the most rapid-fire analysis I can muster. The actual page for the live blog isn’t up yet, but I’ll provide the link in an updated version of this post when it is. Once things are done over there and I’ve got my top thoughts synthesized, various Cult of Mac folks will be back up here providing our thoughts, speculation and wishes based on the latest and greatest from Apple.

It’s going to be a great one, folks. In the mean time, stay tuned for my two big pre-WWDC posts still to come. One will be a preview of sorts, but the other is something more like the epic analysis of the slow change from Carbon to Snow Leopard. I’m going to look at the designs of the iPhone and iPod touch to shed light on the strategies that they reflect, and also suggest possible future directions for the second iPhone based on those design principles. It will be partly based on a white paper I helped write earlier this year at my day job. It’s a good read and includes a similar dissection of the original iPod. If you want to bone up in advance, you can read it here.

Otherwise, stay tuned. It’s going to be a great week in the world of the Cult!

Wired.com’s Italian correspondent, Nicole Martinelli, spotted this iCoffee table last week in the lobby of Milan’s Nhow design hotel.

Original Photo: Brian Smith/Corbis Outline, Modifications: Leigh McMullen

UPDATE: I certainly got my facts messed up on this one. CP+B was not behind the “Get a Mac” commercials. There was a paragraph in the middle of page one referencing them in the Fast Company article, and I mistakenly interpreted this as an attribution to CP+B.

So to Alex and everyone at CP+B sorry for the mis-characterization.

To our faithful readers: Sorry for not checking facts more closely.

Alex Bogusky, the creative genius behind Apple’s “Get a Mac” campaign, has switched sides in the brand war between Apple and Microsoft.

According to a Junecover story in Fast Company, Bogusky is going to work for Microsoft.

His marketing firm, Crispin Porter + Bogusky, once credited the power of Macintosh computers to it’s ability to compete against bigger companies.

Newly relocated to Boulder, Co., Bogusky sat with FC’s reporter to discuss how CP+B intends to instill some “cool” in the Borg.

While The Cult can certainly appreciate the allure of the intellectual and creative challenge this endeavor presents to Bogusky and his firm, we have to wonder if CP+B isn’t also trying to corporatize it’s own image a bid to collect more blue-chip clients.

Leaving us to wonder: is $300 million of Bill’s dollars worth your soul, Alex?

You can read all about it in Fast Company on newsstands this month, or online here.

Here’s the striking glass facade of Apple’s new megastore on Boston’s Boylston Street. The store opens later today (See IFOApplestore’s coverage of the overnight campout), but is being criticised for not blending with surrounding buildings.

But check the picture below, which shows the lot before Apple. Which do you prefer?

Picture from Flickr

Picture by Peter R. Wood

While it’s taken as writ that we cultists tend to be creative types, a recent study from the Fuqua school of business at Duke University seems to indicate that simply seeing an Apple logo makes you more creative.

The researchers conducted a number of experiments, one of which was showing the logos for fractions of a second to create a subliminal impression, and in all cases those who’d seen the Apple logo scored higher on standardized creativity tests than those who’d seen the IBM logo or no logos at all.

Keith Sawyer in his Creativity and Innovation blog has got a great write up on the paper if you don’t feel like sorting through all the academic stuff in the published paper (I managed to get through 5 whole pages before turning to Keith’s excellent article).

Very interesting cover story in BusinessWeek about soaring demand for Macs inside of companies. In some ways, this is an inevitable outgrowth of the success of the iPod. Sales of the iPod goose home sales of Macs, and once you’ve got a Mac, you never want to work in Windows again. Writer Peter Burrows says it well:

But now the call is coming from mainstream users, people who may have started off with an iPod, then bought a Mac at home and no longer want a “Windows-by-day, Mac-by-night” existence.

This may be a sign of hope for all of us Mac users-in-exile. I work in an all-ThinkPad office, and dream of getting to live an all-Mac life. But since we’re consultants, we use the same machines that our clients do. What does that mean? Buy more Macs, corporate world! Then we can ditch Windows for good!

Apple’s alliance with American Idol has caused me some discomfort this year, so I always do my best to mock the entire enterprise. As eagle-eyed reader Scott noticed, the recent iTunes and Idol charity event Idol Gives Back tends to, ahem, “borrow” the design language of a York Peppermint Patty. I’m sure this was Fox’s designers rather than Apple, but still…

My ambivalence toward the MacBook Air is pretty well-known. While I think its basic idea is compelling, Apple’s execution just leaves too much to be desired with just one USB port, terrible iPod hard drive, and no mobile broadband radio. This parody from Lenovo that’s been circulating to its suppliers in China sort of sums up the flaw in Steve’s vision for a truly wireless laptop. I mean, how can you release a machine with one USB port when the iPod and iPhone both need to be synced over USB and not WiFi?

Bonus points for the warbly parody of the MacBook Air song.

YouTube – test Via Fake Steve

Tags: macbookair, lenovo, thinkpad, humor, parody

That’s a MacBook Pro, apparently running Steve Ballmer’s keynote presentation at a media conference in Louvain, Belgium last week. Flickr user Paint.It.Black got the shot, and Choubistar got a picture with both Ballmer and the MacBook Pro together. Allegedly, MacBook Pros were used to drive all presentations for the conference, and there are multiple shots of it. No Photoshop. Glorious.

What laptop does Steve Ballmer use for his presentations? Right… on Flickr – Photo Sharing!

Via Gizmodo

My old colleague Rob Beschizza, who recently abandoned Wired.com for BoingBoing Gadgets, has a brilliant parody of my new book, Inside Steve’s Brain. The treacherous bastard writes:

“It’s hard to believe that one man revolutionized the operating system business in the 2000s, converting Windows’ extraordinary market dominance into the reviled seven-year ditch that is Vista, and squandering billions on confused advances into ill-understood peripheral markets like video gaming and music hardware

…. Wired.com’s Leander Kahney cuts through the salt-ringed tide marks that surround him to unearth secrets to his unbelievable results. It reveals the real Steve.”

LINK.

UPDATE: Microsoft says this was their attempt to make the worst internal video ever. MMM…yeah. Interesting spin…

I’ve been wrapping up an all-intensive project at work lately, but I have to break my silence for this: “Rocking Our Sales” by Bruce ServicePack and the Vista Street Band. I don’t really know where to begin. I guess I will just say this. I have no idea if Apple makes lame Bruce Springsteen parody music videos to inspire its channel sales teams, but if it does, I have to assume that it uses better lyrics than “Talk up our Microsoft Application Virtualization…See what’s on employee’s laptops with AIS and MDOP!”

EPIC FAIL, MS! And if anyone is actually inspired to sell more Vista based on this, really think about switching your job. I mean, damn.

Via Daring Fireball

The first movie starring stoner legend Ellen Feiss, the break-out star of Apple’s “Switch ads,” will air online on Monday, April 21. But don’t get too excited: it looks like a turkey.

Bed & Breakfast, an indie movie shot in France, will air at 9:30PM ET / 6:30 PM PT on TheDigitalLifestyle.tv, a 24-hour Apple-related Web TV channel.

Feiss stars as the girlfriend of an American guy lured to a castle owned by a former college roommate, or something. The movie was shot in 2006 and seems to have promptly disappeared. There’s no indication whether it’s a comedy, a drama or a slasher flick.

It looks like a film school project; it “twists the apparent perception of things to reveal the reality that lurks behind,” according to this archived web site for the film.

Feiss shot to fame in 2002 after slurring her words in an Apple Switch ad detailing how her dad’s PC ate her homework. The ad became an online sensation, and was parodied widely. Feiss was invited on late night TV and was offered roles in moveis and TV shows, but shunned Hollywood — until now.

Here’s a still of Feiss from the movie:

From the department of “I’m-going-to-crow-about-it-because-no-one-else-will,” Wired.com has been nominated for a 2008 Webby award in the prestigious News category.

We’re up against BBC News, NYTimes.com, CNN.com and Discovery News.

As the day-to-day editor of the site, it makes me enormously proud to be rated against such formidable competition. The Webbys are known as the “Oscars of the Internet.”

All told, Wired.com has been nominated for six Webbys this year: Wired.com for best news site, best copywriting and best home page, Danger Room for political blog, Game|Life for games-related website and Compiler for software website. Epicenter and Gadget Lab were also designated “Honorees” in the business and culture categories, respectively.

By comparison, the BBC is up for four Webbys. The nominations come on the heels of Wired.com winning Best Classic Website at South By Southwest a few weeks ago. We’re on a roll.

(Full disclosure: Wired magazine — our sister print publication — is a media sponsor of the awards.)

Leigh looks over at fellow consultant Pete M., “if this is true, buddy, we’re going to be RICH! RICH beyond our wildest dreams…”

Fake Steve, in a recent story, referred to an article by Dev Corvin, which was breaking news about the forthcoming Windows 7 (which has moved its ship date up to 2009 as a result of the spectacular results Vista has demonstrated in the market…). Found amid the usual Windows blah-blah-blah, which I suffer through so you don’t have to, was this tasty quote:

Dev Corvin, thebetaguy.com :

Windows 7 takes a different approach to the componentization and backwards compatibility issues; in short, it doesn’t think about them at all. Windows 7 will be a from-the-ground-up packaging of the Windows codebase; partially source, but not binary compatible with previous versions of Windows.

Now I didn’t just take FSJ and this Dev guy’s word for it, I employed minimalist “journalistic” research and went ahead and Googled “Windows 7” “Not Backwards Compatible”, which yeilded some 1.8 million hits.

This has me literally giddy with anticipation, see I am a consultant, which my mom thinks is code for being unemployed, and about 55% of my firm’s business world-wide is Microsoft-related. I have half a mind to switch practices from Strategy and Transformation to MS (though those practitioners do look hostilely at my Blackberry let alone my Macbook Pro).

In short, fixing all that broken .NET code out there in corporate America will be tantamount to the Y2K effort 10 years ago; a license to print money for consultants. From the bottom of my heart, Thank you Bill.

Now why should anybody who reads Cult of Mac care about this, other than some kind of surrogate pleasure to be gained from my anticipated financial success?

Because, friends, Microsoft’s lock on corporate IT has every everything to do with backwards compatibility. Should Redmond choose to proceed with this folly, our ranks (of Mac loyalists) are destined to swell such that I might have to consider something other than my MB Pro to make me cool and hip in the eyes of our college hires (as-if… might I suggest a really expensive (and thus exclusive) accessory, like a tablet. –ed)

It’s been a long time now since Jeff Goldblum was the face and voice of Apple, but YouTube user notatypewriter provides a remixed blast from the past that reminds why the past is the past. Taking a holiday ad from 1999, the video and audio was slowed down about 30 percent, resulting in the ultimate Apple pitch man: Hammered Jeff Goldblum! “I’d say…Internet?” Genius.

Via Macenstein

YouTube – Apple Ad – Drunk Jeff Goldblum

Tags: goldblum, apple, advertising

Hey, remember the late 1990s? It was a heady time of rap-rock records, resurgent sci-fi epics, and, most importantly, the photo mosaic, an art form where computer artists take hundreds of tiny images and make a vaguely unsettling and blurry bigger picture.

Now we can take a trip back courtesy of Charis Tevis, a graphic artist commissioned by Fortune for its recent cover story on the iCEO. The rad image (click through to see it in all its glory) basically builds Steve Jobs out of the full portfolio of Apple products.

He’s got a lot of others on his Flickr account, including another image of Steve and one of Barack Obama.

Charis Tevis via Gizmodo

You know, I’m mostly proud to be associated with everyone else who loves Macs. I’ve got my problems with Rush Limbaugh, but he’s done plenty to make people realize that Macs aren’t just for left-wing latte-sipping liberals from San Francisco like myself. A little balance to the card never hurt a bit.

Well, that’s mostly true. You see, in an interview with NewsBusters, Darth Tyrannus himself, Karl Rove, has revealed that he is a born-again Apple lover, carrying both an iPhone and a MacBook Air.

NB: All right, I’ve got just one more quick question for you. Last time I saw you, you’d just gotten an iPhone. How’s that working out for you?

ROVE: I love it. My life has changed. I have a shred of coolness. I’ve got my 3,500 people in my addressbook on the phone, I can sync my calendar. I keep track of my modest little stock investments. I can check the weather of my house in Washington, my house in Florida, my boy at school, my hunt-lease in south Texas. I can surf the web, I’m just–œI get part of my email there.

Rove had no comment on what effect, if any, his toxic touch had on the performance of either device. Let us never speak of this again.

FORTUNE: Apple 2.0 Karl Rove loves his iPhone

Found via Apple Finance Board

Tags: rove, apple, iphone, macbook air, evil

Wired’s Editor in Chief Chris Anderson says the future of business is free, and so my publisher and I are giving away free copies of my books.

Bill Pollock of No Starch Press has seeded full electronic versions of my coffeetable books — Cult of Mac and Cult of iPod — to Bittorrent via Pirate Bay.

We want to see if giving away copies of the books will have any effect on sales.

“I’ve been in publishing for just over 20 years and my training has not been to give books away,” writes Pollock on the No Starch blog. “But I think there’s something to this and logic tells me that if we increase the visibility of our titles, we’ll sell more books.”

We came up with the idea after reading about the amazing success to bestselling author Paulo Coelho, who seeds his own books to file-sharing networks and then promotes them on his blog. Coelho claims great success with “pirating” his own books, saying it has had a slow but dramatic effect on sales.

Of course, Coelho is an internationally acclaimed author with a high profile, which may account for his success more than giving away free books. But still, it’s an experiment worth trying.

As Pollock says on his blog: “I think that publishers (music and book) are spending too much time circling the wagons and not enough time thinking of ways that they can use technology to advantage. Certainly, our move here is a bit unusual, but someone has to take the plunge. May as well be us.”

Here’s the torrent for Cult of Mac.

And the torrent for Cult of iPod.

If you download the books, remember to keep your torrent client open so that others can also download the files.

Please let me know what you think of the experiment and the books. Send mail to: [email protected]

The Apple nay-sayers love to pretend that Mac OS X and all of Apple’s other products are destined to be destroyed by hackers. Although Apple has marketed its products as being far less hackable than Windows, someday, the Mac will just be riddled with viruses. It’s inevitable! Except that it’s never happened, and what do you know, Mac OS X is far less troubled by malware than Windows is.

Still, the notion persists, and Apple detractors such as the bearded man at right, Roger L. Kay of Endpoint Technologies Associates, will continue to draw irrelevant correlations between minor software hacks on Apple products and overall platform insecurity.

Hilariously, Mr. Kay is under the impression that iPhone jailbreaks and the major unlocking project “Project Pwned” are somehow indicators that virus writers will soon over-run all of Apple’s products. Riiiiiiight. Because individual users finding ways to maximize the value of their own machine is exactly the same as a random prankster taking control of someone else’s machine. His poorly reasoned opinion, courtesy of BusinessWeek, argues that unauthorized iPhone apps will stink, and people will blame Apple for no apparent reason:

Apple, welcome to Microsoft’s world! This is an environment in which you have to support thousands of developers of varying quality, and all sorts of apps, well made or not. Some of these developers make you look good, but others end up trashing your reputation. And despite your best efforts to monetize what they do, it’s not always possible. The elegant simplicity of your platform just makes hacking easier. There is no such thing as real security. All you can do is throw up roadblocks–which, by the way, make it harder for both crooks and law-abiding citizens to drive on your roads.

Wait, what? You think Apple will feel bad that some of the jail-broken apps will suck? That will provide additional evidence that Apple is right to lock down the iPhone. I think the iPhone should be a lot more open than it is, but the only possible conclusion to this situation is the opposite of what Kay argues. But who am I to disagree with a man who has this to say?

UPDATE: The survey has concluded. Thanks to everyone who took part.We’d like to ask you — the readers — for a favor.We’re trying to get a better idea of who you are and what you like to do — more than your thoughtfully-written comments can tell us.So, we’ve crafted a little questionnaire. Click here to take our Cult of Mac reader survey. We’ve kept it as painless as possible. It’s just two pages and it takes about a minute or so to complete. Everything is totally anonymous.Most of it is the standard reader survey stuff (did we mention it’s fast and anonymous?), but when you’re done, we’ll have a better understanding of each other. And really, isn’t that reason enough?

At the Mix 08 conference in Las Vegas, Microsoft CEO and noted iPhone fan Steve Ballmer reprised two of his greatest hits in a panel with Apple Evangelist Guy Kawasaki. First Ballmer suggested Apple was trying to get too big of a cut from iPhone application sales (30 percent is fine, in my opinion; exposure on iTunes is worth the royalty). Second, Ballmer did something truly sublime: he actually responded to a “fan’s” request that he do the “Developers, Developers, Developers” chant. And then, HE DID. It’s awesome. You have to hit the link.

CNET via Gizmodo

From user ndhmashfan: I thought this would be a good use for Legos.

It’s the night before the last Tuesday of February, and you know what that means: Rumors! It’s been widely speculated that Apple is holding a secret event tomorrow, likely for the roll-out of the iPhone SDK or new hardware. And now…proof. Or something very like it. Photos of an inventory sheet from a store with new hardware SKUs that suggest new MacBooks, MB403LL/A and MB402LL/A. Initially, some speculated that these must be new MacBook Pros (because they desperately need updating), but these numbers suggest an update from the low end.

BusinessWeek claims they have it confirmed that the iPhone SDK will be late. What do you think will happen tomorrow?

Via Gizmodo.