Original Photo: Brian Smith/Corbis Outline, Modifications: Leigh McMullen
UPDATE: I certainly got my facts messed up on this one. CP+B was not behind the “Get a Mac” commercials. There was a paragraph in the middle of page one referencing them in the Fast Company article, and I mistakenly interpreted this as an attribution to CP+B.
So to Alex and everyone at CP+B sorry for the mis-characterization.
To our faithful readers: Sorry for not checking facts more closely.
Alex Bogusky, the creative genius behind Apple’s “Get a Mac” campaign, has switched sides in the brand war between Apple and Microsoft.
According to a Junecover story in Fast Company, Bogusky is going to work for Microsoft.
His marketing firm, Crispin Porter + Bogusky, once credited the power of Macintosh computers to it’s ability to compete against bigger companies.
Newly relocated to Boulder, Co., Bogusky sat with FC’s reporter to discuss how CP+B intends to instill some “cool” in the Borg.
While The Cult can certainly appreciate the allure of the intellectual and creative challenge this endeavor presents to Bogusky and his firm, we have to wonder if CP+B isn’t also trying to corporatize it’s own image a bid to collect more blue-chip clients.
Leaving us to wonder: is $300 million of Bill’s dollars worth your soul, Alex?
You can read all about it in Fast Company on newsstands this month, or online here.
Leigh McMullen leads the Advisory Services & Strategy practices for the professional services arm of one of the Big-Five firms. He has written several books that would cure any insomnia you might have, and is an avid Mac junkie.
