UPDATE: The survey has concluded. Thanks to everyone who took part.We’d like to ask you — the readers — for a favor.We’re trying to get a better idea of who you are and what you like to do — more than your thoughtfully-written comments can tell us.So, we’ve crafted a little questionnaire. Click here to take our Cult of Mac reader survey. We’ve kept it as painless as possible. It’s just two pages and it takes about a minute or so to complete. Everything is totally anonymous.Most of it is the standard reader survey stuff (did we mention it’s fast and anonymous?), but when you’re done, we’ll have a better understanding of each other. And really, isn’t that reason enough?
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
20 responses to “Give Us Your Data! Take Our Cult of Mac Reader Survey”
That link is a doubleclick add link. Not exactly “Everything is totally anonymous” since double click has a very persistant cookie.
If this is just an harmless questionnaire and it’s anonymous why is the link through a doubleclick ad?
Shouldn’t the question about regularity of visiting also address the question of rss? I couldn’t say how often I visit the site but get the rss as often as it’s published.
To address the concerns above: It’s a survey for advertisers, whch is why it’s going through Doubleclick. The survey is anonymous because it doesn’t ask for any identifying information. Whether Doubleclick plants a cookie, I don’t know. But I 100 percent confident the survey is straight up. The ad sales just want some demographics.
Yeah, but here’s the rub….
I’m one of those idiots that, even though I fully realize that advertisers fund most media outlets, I abhor advertising/advertisers. I would love a world free of commercials. I know that likely wont happen, but until it does, I have TiVo to fast forward past the rubbish.
Anyway, the last thing I’m going to do is take a survey to help them out. I don’t need an ad exec crawling around me brain. As I said, I know I’m an idiot about it, but when it comes to this stuff, I turn into a 12 year old.
Sorry mate.
When I click on the link, it tells me that the survey is not available at that address. What gives?
I haven’t been here in weeks. You guys never update anything…It takes days for you to post Mac news that’s been on other sites forever. It’s easier to get my information at another site.
I just popped in to do this survey so that I could complain. Guess what? The survey isn’t up.
Get on the ball, if you want to have a news site, make it a news site. If you want a history site, then rename the damn thing.
same as above. i browse religiously among a dozen of mac-related sites daily; because of wired i come to this site every once and then, only to see that news are a ‘monthly’ thing. and like the guy in the last comment, i saw the survey and dove right in thinking about time they get their act together… and the dam survey doesn’t work! wake up guys, this is the web not national geographic!
If you want a survey for your site; then put it on your site. Sayings it’s a survery for your site and pushing it through doubleclick means its for them! Sleazy imho. I’m not going to do your survey.
So, when do we see the results?