Although Apple’s mobile advertising platform iAd debuted in June with 0 percent of the market, the interactive ads found in apps for the iOS platform may soon have 21 percent marketshare, tied with Google’s mobile efforts. Apple’s gains are coming at the expense of Google and other more well-established online advertisers, suggests a new report.
According to IDC estimates published by Bloomberg Businessweek, Google’s share of mobile advertising will fall to 21 percent in December, down from 27 percent in December 2009. Yahoo will also take a hit, dropping to 9 percent, down from 12 percent. (Yahoo CEO Carol Bartz recently predicted Apple’s advertising platform would ‘fall apart.) Likewise, Microsoft’s market numbers will be trimmed to 7 percent, down from 10 percent. As for Nokia, its mobile ad share almost disappears from the radar screen to 2 percent.
