In case you doubted that smartphone choice is the party game for the aughts, another survey has outlined what makes iPhone owners different from Android and Blackberry users.
This one won’t tell you what kind of meat they prefer, or whether they get more girls, but Retrevo polled some 7,500 smartphone owners to uncover preferences in other kinds of consumption.
iPhone owners tend to buy more Mac products and households that run a Mac OS as their primary computer purchase three times as many iPhones and almost six times as many iPads as other households.
iPhone owners are more likely to be younger than other smartphone owners, make purchases with their phones and watch TV online.
Android owners are more likely than iPhone or Blackberry owners to ditch landlines — 31 percent compared to 23 percent for the other two. Some 45 percent are netbook owners, 31 percent use their phones for GPS navigation, some of them don’t read books (15 percent) and about 10 percent don’t recycle.
Researchers conclude with a sweeping, but powerful, statement: “Apple is not just a company but a way of life and a commitment to a line of electronics, Android owners with their choice of carriers could make them more confident cell phone users and BlackBerry owners might agree with the motto slow and steady wins the race. ”
