Nine months in, Apple still hasn’t managed to ship the elusive white iPhone 4. A problem with the painting process on the white glass plate causes light to leak onto the camera sensor, washing out images. At this point, you’d think Apple would just give up and move on, but the white iPhone 5 is the Moby Dick to Steve Jobs’ cantankerous, turtlenecked Ahab. We’re in the realm of obsession here.
None the less, a brief note over at Digitimes says that Apple is already looking towards the future of pastiness, and have just signed Wintek to be the sole touch panel supply for all white iPhone 5s.
I suppose the comfort in all this is that, given what a debacle the white iPhone 4 has been, you can bet on the fact that Apple will have the white iPhone 5 perfected as a point of pride at launch.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
3 responses to “Apple Is Already Working On The White iPhone 5”
I have news for you guys. Apple created the “idea” of a white iPhone in order to take control of the media.
In an interview exclusive with Steve Jobs he goes on to say …” Apple makes such amazing products and we get the press whipped up so well, we can announce a product that we have absolutely no intention to ever make…”
Its all about marketing. You can watch the interview here: goo.gl/HWvZF
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