This week’s TIME Magazine cover story is called “The Cult of Apple in China.” On newsstands tomorrow, it’s an in-depth look at how Apple thrives in China.
The article’s author, Hannah Beech, writes: “The American company is thriving in China, even as other Western tech firms struggle with local competition and communications restrictions imposed by the authoritarian state. Apple products now serve as the ultimate totem of upward mobility in a country with a fast-growing middle class.”
That all sounds rosy, but as Beech makes clear, the future is far for certain as Apple, as the government of China increasingly becomes nationalistic. How long will they allow Apple to profit so handsomely within China without starting to try to take a bigger piece of the pie?