One more way that Apple is challenging Google is by pushing for exclusive games on iOS, claims a new report.
The Wall Street Journal reports that as Android’s influence has grown, Apple has been offering games developers promotional perks — such as premium placement on their app store home pages — in exchange for first rights to particular titles.
Last August, Apple struck a deal with EA to receive a two-month exclusivity window for Plants vs. Zombies 2, which did not arrive on Android until November.
A similar deal saw the popular sequel to ZeptoLab’s puzzle game Cut the Rope arrive on iOS in December — but not make it to Android until late March this year.