Beats Music is in an interesting spot as a new service, mainly because we don’t know when (or if) it will be swallowed by Apple.
After it was revealed last week that Apple plans to buy Beats for billions, the company’s fledgling music subscription service has received a new level of attention. But that doesn’t mean its growth has been healthy.
According to a leaked royalties report, Beats Music only had around 111,000 subscribers as of last month.
Those are incredibly low numbers for a startup with a lot of funding, aggressive advertising, and a juicy promotion in place with AT&T. But to Apple, stagnant growth isn’t an issue. It’s about what Beats Music can do for iTunes.