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Apple just released U2’s new album, free to all iTunes users, onstage at the Flint Center in Cupertino this morning at the end of Apple Event.

After the two hour event, which unveiled both the new iPhone 6 models and the highly anticipated Apple Watch, Tim Cook introduced “one of the best artists of all time.”

U2 took the stage at the Flint Center in California and rocked the crowd of tech and fashion journalists. Then the two celebrities, one tech and one rock, released the new U2 album Songs of Innocence exclusively to iTunes through October 13 of this year.

As expected, the new iPhone 6 and iPhone 6 Plus offer more screen space, with 4.7-inch and 5.5-inch screens respectively.

The exciting thing?

Apple has pulled off a major engineering miracle: they’re also thinner, faster and smarter than their older cousins — and you don’t have to be richer to get your hands on one. You’ll also be able to use these phones as wallets and health trackers, marking a huge advance in how smart our phones really are.

When Tim Cook started off the keynote by saying “Today, we are pleased to announce the biggest advancement in iPhone,” we were slightly wary of the hyperbole as journalists should be. But after getting a good look at the two new iPhones, we couldn’t agree with him more.

Today Apple unveils the iPhone 6 and mythical iWatch, and Cult of Mac is on the ground in Cupertino, enthusiastically reporting all the action from The Flint Center. Leander will be at the event, elbowing his way to the front of the line for the keynote and hands-on sessions.

This liveblog post is where we’ll cover all the announcements and festivities in Cupertino. We’ll have full updates, analysis and entertainment—everything you could possibly want to know about Apple’s newest, most magical devices.

The event kicks off at 10 a.m. Pacific, but we’ll be firing up the liveblog hours before to give you details from ground zero. What mysteries await us inside Apple’s mysterious white box? You’ll have to come back and find out.

https://www.youtube.com/watch?v=9gwoLjYIeIw

Available in many major cities, Zipcar is this wonderful service that allows you to rent a car by the hour with your smartphone. In my neighborhood, there are half-a-dozen Zipcars parked, just waiting to be scooped up for a quick Ikea run or jaunt to the grocery store. It makes owning a car largely superfluous, at least if you live in a city with good public transportation.

But even though I live in an area with a lot of Zipcars, it’s still hard to find one that is unused on a busy Saturday or Sunday afternoon. But now Verizon has a plan on how to compete with Zipcar, and it’s a doozy: they’re going to allow anyone turn their own car into a Zipcar, rentable by iPhone or other smartphones.

Today, in what is being described as a “historic” event, Apple will take the stage in Cupertino and unveil at least three new products: the 4.7-inch iPhone 6, the 5.5-inch iPhone 6+, and (quite possibly) the iWatch, Apple’s revolutionary wearable.

But imagine if Apple had even more in store for us. Like what? Oh, say, this Apple patent for an Occulus Rift style virtual reality headset!

Just when you thought you’d heard everything, allow me to introduce the “Selfie Brush.”

There have been plenty of wacky phone cases over the iPhone’s lifespan, but until now the idea of crossing an iPhone with a hairbrush remained the stuff of mad scientists. Until now.

Appearing shortly before the long-awaited iPhone 6 announcement, the Selfie Brush iPhone case is designed to (no surprise here!) helps its users take better selfies by tidying themselves up beforehand for “professional results.”

The Minnesota-based Mayo Clinic is set to be at Apple’s special media event this morning to help demonstrate the benefit of Apple’s Health app to medical professionals, according to the Star Tribune.

Mayo Clinic is one of the best-known names in U.S. healthcare and partnering with Apple will benefit both organizations: Apple with legitimacy for its new mobile health push, and Mayo Clinic in terms of using technology to better provide health and fitness tracking for patients.

As per the Star Tribune, Mayo Clinic’s role at Apple’s event will involve demonstrating how data can flow into the more sophisticated management system of a major health center.

We’re mere hours away from Apple’s September 9th special media event at The Flint Center, and as expected, the company has added an “Apple Events” channel for those planning to watch on the Apple TV.

Fans without an Apple TV can watch a livestream of the event on Apple’s website, provided they are running Safari 5.1.10 or later on OS X 16.6.8 or later.

The event kicks off at 10 a.m. Pacific today, and we expect to see the public unveiling of both the iPhone 6 and iWatch.

Cult of Mac will be covering the event live from the Flint Center, so stay tuned for our moment-by-moment coverage. It’s going to be a blast!

Apple is widely rumored to unveil a new NFC-based mobile payments service tied into the iPhone and iWatch later today.

But there’s a problem. In the aftermath of the Fappening, the massive iCloud breach that leaked nude and pornographic images of Jennifer Lawrence, Kate Upton and more, it’s bad timing. Apple’s name is synonymous in the news with security breaches right now. People may not want to trust the company with their financial data if Apple can’t even protect the nudes of celebrities.

So maybe Apple shouldn’t push payments during today’s big event. Or at least not at first. Maybe Tim Cook should apologize instead.

With Apple set to unveil the eagerly-anticipated iPhone 6 later today, that can only mean one thing: that the public launch of iOS 8 isn’t far away. And chances are that OS X Yosemite’s not too far behind it, either.

As both of Apple’s operating systems are set for a refresh, Chitika Insights has run the numbers to examine iOS and OS X version distributions at this exciting juncture for Apple: sampling tens of millions of U.S. and Canadian online ad impressions running through the Chitika Ad Network.

The numbers, catalogued between August 25 and 31, show that a massive 90 percent of North American iOS Web traffic comes from devices running iOS 7, largely thanks to Apple’s update strategy of directly prompting eligible users to upgrade.

Fans have been clamouring for an iOS port of the later Final Fantasy games for years, but it looks as though publisher Square Enix is set to go one step further — announcing that not only will some of these titles soon be making their way to mobile, but also that the company behind them is experimenting with a new cloud-based mobile streaming service called Dive In.

Dive In is set to debut October 9 with an initial offering of three games, including Final Fantasy 7, Final Fantasy 13 and The Cherry Blossom Murders.

The only problem? You guessed it: currently the service is only available in Japan.

Martin Hajek has developed a recipe of sorts for crafting stunning 3-D renderings of future Apple products that get shared around the Web and even used in advertisements while the world awaits the Cupertino company’s big reveal.

“My inspiration comes from real-life Apple products, combined with a good dose of internet rumors, a dash of common sense and imagination sprinkled on top,” the 39-year-old told Cult of Mac. “What I do is quite simply ‘standing on the shoulders of giants’ — with the giants in question being Jony Ive and his design team.”

Apple’s secrecy surrounding its upcoming products is legendary (notwithstanding one memorable breach by the Pentagon). Everyone wants to know what insanely great products Apple has up its sleeve, so the company goes to great lengths to protect its secrets. Workers prepping for today’s big event have had their phone cameras plugged with tamperproof tape so they can’t leak anything spied before Tim Cook takes the stage.

With just under five hours to go before Apple kicks off its iPhone event, the Apple Online Store is now offline in preparation for new products. When it returns, you can expect to see two new iPhones and a brand new wearable decorating its pages.

Two years ago, in my article Why Retina Isn’t Enough, we argued that Apple wouldn’t call an iMac Retina-worthy until it boasted a display capable of at least a 5120 x 2880 resolution.

How time flies. Now, Dell has just announced the first 5120 x 2880 ‘5K’ monitor. And that means similar panels could be coming soon to a 27-inch Retina iMac near you.

Apple’s most-anticipated — and likely most-eventful — product introduction since the iPad is set for later this morning. It will undoubtedly be Tim Cook’s biggest moment yet as Apple’s CEO, with the company reportedly ready to unveil new products from what has been described as its most exciting product pipeline in a quarter century.

Anticipation among the Apple faithful couldn’t be any higher. Endless speculation and massive expectations about finally laying eyes on the long-awaited iWatch got us thinking about other memorable announcements from Apple’s 37-year history.

While you wait for this morning’s 10 a.m. liveblog from Apple’s big event, relive some of Cupertino’s past glories. Here are our picks for the 10 biggest Apple announcements of all time.

Apple’s iPhone event is now just a matter of hours away, and if you’re hoping for some surprises, you should look away now. We already have a pretty solid idea what the iPhone 6 is going to look like, and thanks to some new Geekbench benchmarks, we now know what it’s going to have inside it, too.

Despite attempts to squash rumors that U2 is heavily involved in Apple’s launch of the iPhone 6 and iWatch, a report from The New York Times is now debunking the band’s publicist’s debunking of rumors that Bono and the Edge will take the stage at the Flint Center.

Get ready to rock, Cupertino, because Ben Sisario says U2 will be involved in Apple’s event tomorrow in a big way:

Tucked away in an assuming building in Cambridge, Massachusetts, a small Apple team has been working on the future of Siri.

And that team is growing. A new report reveals that Apple is leasing a big new office and hiring away from competitors. It’s obvious that Siri will only be getting smarter in the future.

Details surrounding Apple’s mobile payments platform have been surfacing more frequently leading up to its big media event tomorrow. Now it’s being reported that Apple will incentivize merchants and customers to use its service with a special rewards program.

Bad news for anyone in the cellphone repair business!

A full list of the iPhone 6 specs we’ve received from a source in China says not only is the iPhone 6 water-resistant but that the screen is shatterproof.

Not “scratch-resistant” or even “scratch-proof,” but “shatter proof,” which suggests the new iPhone is nearly indestructible and could put a few repair shops out of business.

As far as we can tell, the spec list below is the most comprehensive list of features published to date.

With less than 24 hours to go, security precautions for Apple’s big press event Tuesday have been taken to unprecedented levels.

Apple has wired the entire event auditorium — the Flint Center for the Performing Arts — with a brand new, state-of-the-art security system to lock down access and prevent leaks.

The auditorium is crawling with 24-hour security personnel. Anyone working at the massive show, from caterers to construction staff and technicians, is required to submit their phones to Apple’s security team. The phones’ cameras are being covered in special tamper-proof tape, which changes color if removal is attempted.

“If it changes color, we’ll be fired on the spot,” said one person who is working at the show but asked to remain anonymous.

We’re in a frenzy of anticipation about Apple’s September 9 event. Just like you, we’re expecting big and bigger iPhones, the iWatch and something to take the stage of that immense box Apple has constructed outside the Flint Center auditorium.

As we tweet, liveblog and take you hands-on with new products from what may be the most important Apple event in years, you can play along with this awesome set of free bingo cards, courtesy mobile PR firm Appency.

When Adam Levine appeared at a Samsung event last week to promote the Galaxy Note 4 he joked that the company should hold a ceremonial iPhone burning, but don’t expect the Maroon 5 crooner to volunteer his own iPhone to the sacrificial fires.

American Horror Story: Freak Show is set to premiere this October 8 on FX. As each season of the acclaimed FX series is a self-contained mini-series, this fourth season will focus on a big-top freak show.

Below is the first full reveal of the main cast, which includes a mysterious Jessica Lange (who’s played a different character in each season of this drama), dressed in a circus tent-style dress that just begs to be compared to the tents that fall to the ground at the end of the trailer. Also, as above, Kathy Bates is playing a bearded lady for the win.

Check the trailer out and enjoy the creepy music, courtesy of Melanie Martinez’s haunting “Carousel.”

A former Apple senior mechanical engineer has confirmed to Cult of Mac that, judging by pictures, the iWatch most likely comes with wireless charging.

Earlier today a Reddit user posted schematics supposedly showing various components of the iWatch. One of these refers to BCM coils, meaning Battery Charging Module or Battery Control Module. These components are routinely found in electric cars featuring wireless charging.

“If it has wireless charging then it needs an internal coil and the screen shots look to have a coil,” says Abraham Farag, Apple’s former Senior Mechanical Engineer of Product Design and owner of product development consultancy Sparkfactor Design. 

While the Reddit post alluded to wireless charging by noting the lack of ports on the iWatch, it did not explicitly state this to be the case.