Jony Ive and Tim Cook graced the pages of fashion bible Vogue this week in a brief and slightly odd interview talking about everything from the new spaceship campus destined to open at the end of the year, to the iPhone-maker’s new status as a fashion icon.
“In what we do,” Tim Cook observed, “design is crucial, as it is in fashion.”
Apple’s been steering its ship deeper into the water of the fashion world ever by launching the Apple Watch and hiring a bevy of fashion house talent, and based on Jony Ive’s remarks, it sounds like Apple plans to dive much deeper into wearable tech.

