Green is the new black. And once again Apple is in the forefront, for better or worse, of a coming trend. It’s hard to imagine any technology company having the stones to advertise its products as good for the environment, which, to be fair, Apple doesn’t say here.
But the ad does tout the new notebook line’s aluminum enclosures and glass screens as 100% recyclable, points out that their power consumption is less than that of a light bulb and says they are mercury free. All steps in the right direction, to be sure.
Lonnie Lazar is a writer-musician-web designer-attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie’s photos on Flickr.
