Proctor & Gamble is now behind (pardon pun) global public bathroom finder app “Sit or Squat.” Below the list of facilities in the area, a Charmin logo appears with the phrase “Gotta Go? Relax. We got your back.”
The app, offered gratis on iTunes, has info on where to find bathrooms, changing tables, handicap access and other amenities. Users can add new content to the service and rate featured toilets.
“Our goal is to connect Charmin with innovative conversations and solutions as a brand that understands the importance of bringing the best bathroom experience to consumers, even when they’re away from home,” explained Jacques Hagopian, Brand Manager for Charmin in the press release. “Helping people find a bathroom that is clean and comfortable is exactly what the SitOrSquat project is all about.”
So far, SitOrSquat has compiled information on more than 52,000 toilets in 10 countries worldwide. Some 1,600 users have downloaded the app, although complaints about the user interface and slow loading times are frequent.
Still, as far as corporate-sponsored apps go, it’s much better than Coke’s “spin the bottle” app or Target’s virtual snow ball.
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Nicole Martinelli is a San Francisco freelance writer who heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you’re doing something new, cool and Apple-related, email her.
