Apple’s refusal to release any hard and fast Apple Watch figures (it has most likely sold in the region of 7 million) has led some people to dismiss the wearable as a failure, despite the company’s vague assertions otherwise.
Now British Airways has thrown out its own stats, noting that its Apple Watch app saw usage increase by a massive 386 percent between June and October, demonstrating that Apple Watch app usage is most definitely on the rise.
The British Airways Apple Watch app offers easy access to travel information, including the ability for flyers to quickly view their flight number, route, departure time, flight status, destination weather and a handy countdown to the time their plane takes off.
The airline also noted that it’s about to roll out 136 “Scan and Go” scanners at check-in desks across Terminals 3 and 5 at London’s Heathrow Airport by December 15. This will allow Apple Watch users to quickly scan their boarding passes and print out their luggage tags with no more than the slightest flick of the wrist.
Recent reports have suggested that Apple may sell between 5 million and 6 million Watches during the holiday season — roughly doubling the purchasing rate it has enjoyed up until now. We’re guessing B.A. can look forward to a whole lot more app adoption as a result!
Source: Gizmodo
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
One response to “British Airways app takes off on Apple Watch”
This type of functionality is the killer app for the Apple Watch. Don’t underestimate the lure and power of convenience.